Fresh Pic

Nevena Rothe known is an International All-Star for the leading men’s hair company American Crew, as well as the founder and co-owner of Custom Hair Lounge + Spa in Chicago. An accomplished stylist, entrepreneur, and business owner, Nevena has over 15 years of experience in some of the most influential and trendsetting salons in the United States and Europe. Having trained under legends Vidal Sassoon and Louis Llongueras, her career has been shaped by the goal of finding "harmony between fashion, the creative process and the person I find before me.” She has a diverse international clientele, including artists, actors, musicians, and other professionals. Nevena's role as an All-Star for American Crew has her collaborating with and teaching stylists from around the world. Inspired by the structure American Crew’s technique lends to creative minds, Nevena specializes in precision cutting. She is known for her artistic vision and impeccable attention to detail. Currently based in Chicago, Nevena travels between New York City, Los Angeles and Europe for fashion and editorial work. Nevena draws her inspiration from working behind the chair at her own salon, traveling , scuba diving, photography, and music.