The New Year came and went with lightening speed, as it usually does, leaving everyone with a new vision for the year to come. As you shake off the season (and pumpkin pie) past, you realize that you are on the search for a new style and a new outcome on life. You want a change, and you want it to be bold. Thoughts may have arisen about chopping off all your hair, or getting a bold fringe, but this wont satisfy your craving. A New Year calls for a new color, and this year you’re going to get bright about it.

The new URBAN SHOCK Brights are the perfect color for your new outlook on life. These 6 gel-based intermixable shades allow the stylist to expand their direct dye color palette, crafting depth, shade, brightness and the audacious new shades you could have only dreamt of. These direct dyes, available in Ruby - Rose, Charcoal - Silver, Aqua - Mint, Amethyst - Lilac, Berry – Magenta, and Cobalt – Sky, put a bold twist on creative color.  The URBAN SHOCK Brights formulas are 100% PPD, gluten, ammonia, paba and peroxide-free and are fortified with a blend of ECOCERT ® certified shea butter and superfruits, which allows the stylist to create beautiful color while helping protect the health and condition of the hair.  

As the ultimate inspiration for your new style, check out the looks from the URBAN SHOCK Brights collection!

 

 

CARLY

 

 

Carly was a Natural Level: 6. She was
 Pre-Lightened using POWER BLONDE Lightening Powder 
and a Base Color: TRUE INTEGRITY Opalescent Creme Colour Level 4 Radiant Red + Red Violet Intensifier to stretch the root. We then applied
 Dimension Color 1: URBAN SHOCK Brights Ruby – Rose (Full Strength) and Dimension Color 2: URBAN SHOCK Brights Ruby – Rose (Medium Intensity) to create this cascade of color.  

CREDITS:

Model: Carly 
Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team Haircut: Jeffrey James, Scruples Artist
 Haircolor: Jeffrey James, Scruples Artist Makeup: Kumi Photography: Melanie Watson

 

 

CHARLOTTE

 

 

Charlotte was a Natural Level: 4. We Pre-Lightened from the Mid-Shaft to Ends using POWER BLONDE Lightening Powder. We then applied her
 Base Color: TRUE INTEGRITY Opalescent Creme Colour Level 1 Neutral
 to stretch her root. After this we created depth using Dimension Color 1: URBAN SHOCK Brights Charcoal – Silver (Full Strength) Dimension Color 2: URBAN SHOCK Brights Charcoal – Silver (Medium Intensity) Dimension Color 3: URBAN SHOCK Brights Aqua – Mint (Full Strength) Dimension Color 4: URBAN SHOCK Brights Aqua – Mint (Medium Intensity)

CREDITS:

Model: Charlotte
 Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team Haircut: Scott Prince, Scruples Guest Stylist
 Haircolor: Scott Prince, Scruples Guest Stylist Makeup: Kumi Photography: Melanie Watson

 

 

 

HALLIE

 

 

Hallie was a Natural Level: 8. We Pre-Lightened from the Mid-shaft to Ends using POWER BLONDE Lightening Powder. For the
 Base Color we applied TRUE INTEGRITY Opalescent Creme Colour Purple Intensifier + TRUE INTEGRITY Clear and stretched the roots. From there we created her shade using
 Dimension Color 1: URBAN SHOCK Brights Amethyst – Lilac + Berry – Magenta (Full Strength)
 Dimension Color 2: URBAN SHOCK Brights Berry – Magenta (Medium Intensity) Dimension Color 3: URBAN SHOCK Brights Charcoal – Silver (Pastel)
 Dimension Color 4: URBAN SHOCK Brights Berry – Magenta (Pastel)

CREDITS:

Model: Hallie
 Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team Haircut: Alyssa Weiner, Scruples Guest Stylist
 Haircolor: Alyssa Weiner, Scruples Guest Stylist Makeup: Kumi Photography: Melanie Watson

 

 

HOLLY

 

 

Holly was a Natural Level: 6. We
 Pre-Lightened her using: POWER BLONDE Balayage Clay Lightener. Then applied a
 Base Color (Stretched Root): URBAN SHOCK Brights Charcoal – Silver (Full Strength). To create her color we then applied Dimension Color 1: URBAN SHOCK Brights Cobalt – Sky (Full Strength)
 Dimension Color 2: URBAN SHOCK Brights Aqua – Mint (Full Strength) Echo Color 1: URBAN SHOCK Brights Aqua – Mint (Pastel) 
Echo Color 2: URBAN SHOCK Brights Charcoal – Silver (Pastel).

CREDITS:

Model: Holly
 Session Styling: Katie Nielsen, Artistic Lead – Scruples Design Team Haircut: Scott Prince, Scruples Guest Stylist
 Haircolor: Scott Prince, Scruples Guest Stylist Makeup: Kumi Photography: Melanie Watson

 

 

Want to know more about Scruples newest colors? Be sure to stalk Scruples on Bangstyle, check out their latest tutorials, and follow them on Instagram!