The temps have turned and knitted sweaters are making their debut. And while it might feel a bit chilly outside, the buzz on the street is that warm hair color trends are at the top of the charts this season. Embracing rich, Golden Hour-inspired hues, brunettes are finding warmth in tones like Golden Hour Bronze and Chocolate Melt this season, proving soft, glowy shades are essential to enjoying the autumnal shift.
Golden Hour Trends for Brunettes
The shift toward golden brunette tones mirrors the overarching trends we’re seeing in beauty — the embrace of natural, glowy looks that enhance your features rather than overpower them. This season, warm tones feel approachable and attainable, giving your complexion a natural glow. Moving into fall and winter, these golden-hour-inspired hues also feel more cozy for an inviting and effortless finish.
The Tones:
Golden Hour Bronze
This warm brunette shade is all about creating a sun-lit face frame. It can be combined with a root touch up or created all its own to add dimension to existing brunettes.
Utilizing Wella Professionals Koleston Perfect, this permanent hair color creates up to 100% gray coverage, can lift up to 4 levels and is formulated with ME+ dye technology* and Metal Purifier to help prevent hair damage caused by metals. What this leaves you with is a healthy, glowing finish — and a tone that’s not plagued with grays. Get the steps to the look here.
* FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS: Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colorants, you should not color.
Chocolate Melt
It’s warm, it’s rich and it’s glossy — what more could you want from a brunette? The Chocolate Melt trend gives you a deep, glowy finish that’s ultimately low-maintenance. The trick lies in the use of the demi-permanent Wella Professionals Color Touch Rich Naturals to create your Chocolate Melt. The result is a vibrant tone that delivers up to 50% gray coverage, and allows for a low-maintenance upkeep. Get the steps to the look here.
The Upkeep:
Enhance healthy hair and enjoy your color and repaired strands with help from Wella Professionals Ultimate Repair. This regimen was designed to repair from start to finish with a targeted line of stylers. Pick from Wella Professionals ULTIMATE REPAIR Shampoo, Conditioner, Mask, Miracle Hair Rescue and Protective Leave-In Treatment which can deliver shiner, smoother strands less prone to breakage.
Wella Professionals ULTIMATE REPAIR Miracle Repair Rescue ($35.00)
Use the entire regimen or focus on hair repair with Miracle Hair Rescue. Because in just 90 seconds¹ Miracle Hair Rescue delivers 99% less breakage ² and 12x smoother ³ hair. ¹When using ULTIMATE REPAIR Miracle Hair Rescue, ² When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, ³ Vs. non-conditioning shampoo.