There’s been a massive shift when it comes to hair color trends. While 2023 is still about making a statement with your style, this year those statements are on the subtle side. Favoring healthy hair over fleeting shades, we’re all looking for how to build upon our existing hair color and enhance it with the most low-maintenance options possible. Delivering high-impact color with ultra conditioning benefits, were detailing a few of the top brunette hair color trends made possible by Wella Professionals Koleston Perfect and Shinefinity color.
2023 Brunette Color Trends featuring Wella Professionals Shinefinity
Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, Shinefinity has 37 Demi-Permanent Shades that are intermixable for endless color options with tones that last up to 6 weeks and offer up to 250% shinier hair*. The innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results that can be used on natural hair color, after lightening, or in addition to grey coverage services.
Subtle Cinnamon
Adding a touch of cinnamon is such a fierce way to show up as a brunette in 2023. Subtle hints of this shade allow you to test out a copper or red tone without completely committing to the color. The easiest way to achieve this low-key color? Wella Professionals Shinefinity! It allows you to enhance your shade with a touch of sheer cinnamon and an extra splash of shine.
Beige Brunette
Move over beige blonde, beige brunette is slated to be one of the seasons hottest neutrals. Adding dimension and a hint of bronze, Wella Professionals Shinefinity is the ideal color to create a sheer beige finish.
Rich Chocolate
Whether you’re transforming washed-out highlights or enhancing a natural tone, cool rich chocolate shades are an ideal way to cancel out warmth and capitalize on shine. Wella Professionals Shinefinity can quickly correct tone while adding sheer dimension for a multi-dimensional finish.
2023 Brunette Color Trends featuring Wella Professionals Koleston Perfect
With up to 100% grey coverage, Wella Professionals Koleston Perfect is the ideal choice for rich, healthy-looking results. It’s the first and only professional hair color combining uncompromised color performance with Metal Purifier and ME+ dye technology* for true-to-tone color and protection from damage. *For more information on ME+ dye technology, visit www.wella.com/kolestonperfect. The latest Signature Naturals palette, including three new Wella Professionals Koleston Perfect shades, is ideal for creating low-maintenance natural-looking results and adding soft dimension or accents with Mirror Lights or Shadow Lights techniques.
Warm Brunette
If you’re looking for a warm brunette shade that also covers greys, Wella Professionals Koleston Perfect is the ideal match. This highly conditioning formula covers up to 100% of greys with rich results that offer true-to-tone results and protect against damage.
Laid-Back Brunette
If you’re on the hunt for a lived-in natural-looking brunette shade, ask for laid-back brunette. Featuring Wella Professionals Koleston Perfect Signature Naturals Shades, this brunette tone overs grey coverage and subtle reflects that are anything but basic.
Upkeep: ColorMotion+
The overarching theme for these brunette color trends is the focus on healthy hair. When strands are looked after, color shines brighter and styles better. To ensure your new brunette color feels as good as it looks, use Wella Professionals ColorMotion+ Shampoo, Conditioner and Structure+ Mask at home. This system will strengthen the hair and create up to 8 weeks of color protection.
Wella Professionals ColorMotion+ Shampoo ($25.00), Wella Professionals ColorMotion+ Conditioner ($25.00), Wella Professionals ColorMotion+ Structure+ Mask ($25.00).
Get to know Wella Professionals Shinefinity
Wella Professionals Shinefinity is a glossing treatment that improves tone while creating a shine you can feel. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity:
- 37 Demi-Permanent Shades that are intermixable for endless color options
- Offers up to 250% shinier hair*
- Tones that last up to 6 weeks
- Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results
- Can be used on natural hair color, after lightening, or in addition to grey coverage services.
- Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
- Pick from Cool, Warm, Naturals or Booster color palettes or the just-launched Signature Naturals collection featuring 5 shades ideal for counteracting warmth or creating root shadows.
- Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension or correct color.
*versus untreated bleached hair
