If 2025 has made anything clear, it’s this: the 2000s aren’t going anywhere, at least not when it comes to hair. From spiky buns to flipped ends, Y2K is still running the show. But if there’s one micro-trend stealing the spotlight this year, it’s the return (and evolution) of the humble hair tendril — now rebranded for the modern age as the "Tendy."
What is a "Tendy"?
Once a staple in every It Girl’s lookbook in the early aughts, tendrils have found their way back into our collective styling vocabulary. But the 2025 version is sleeker, chicer, and more intentional than ever. Dubbed the “Tendy,” this trend puts a twist on the classic face-framing strands by focusing on a single, strategically placed lock of hair to add an effortless cool-girl edge to any updo.
Forget the twin tendrils of 2003 prom photos. Today’s modern iteration is all about subtle drama: a lone strand tucked in just so, giving you that “undone-but-done” energy we’re all chasing.
Celebs Can’t Get Enough
From red carpets to off-duty moments, the Tendy is popping up everywhere. Gigi Hadid has rocked the look with a slicked-back bun and bold brows. Selena Gomez frequents a great tendy moment. And Hailey Bieber? She’s made the asymmetrical tendril a go-to — proof that less really is more when it comes to reviving nostalgic trends. It’s become the finishing touch for everything from formal updos to messy half-up styles. Whether it’s adding softness to a structured bun or edge to a sleek ponytail, the Tendy is that tiny-but-mighty detail that pulls a whole look together.
Why the Tendy Works in 2025
The resurgence of tendrils speaks to our love of balance — a little throwback, a little modern twist. The Tendy is ideal for second-day hair when a full restyle feels like too much, or for those who want to keep their face framed without wearing their hair completely down or slicked up.
It’s also low-commitment and high-impact, making it the perfect addition to any hair routine. Unlike full cuts or color changes, a Tendy lets you dip a toe into transformation without diving in. And because it works on all hair textures and lengths — straight, wavy, coily, or curly — it’s as inclusive as it is versatile. For natural and textured hair, the Tendy can even be gelled into place as a structured, face-framing curl or edge.
Styling Tips
- Keep it intentional. Whether it’s curled, pin-straight, or air-dried, the Tendy looks best when it feels like part of the plan — not a leftover fringe.
- Product is your friend. Use a light-hold gel or wax to define the strand and keep it in place, especially in humidity.
- Pair it with contrast. A super-slick bun or braid helps the Tendy pop. Or, flip the vibe with tousled waves and a soft tendril for a more romantic take.
- Asymmetry can be key. The modern update on this trend often involves a single strand — usually off-center — to keep it feeling fresh and elevated, but two tendrils work flawlessly as well.
Product Picks:
Flexible Hairspray: KEVIN.MURPHY SESSION.SPRAY FLEX
Flexibile Hairspray helps keep your tendrils defined and in place without having to worry about the fallout.
Dry Shampoo: Living Proof Perfect Hair Day Dry Shampoo
Dry Shampoo is ideal for the second-day tendy when you want to extend your style with ease.
If you’ve been craving a new hair moment but don’t want to go full Y2K cosplay, the Tendy is your entry point. It’s a minimalist move with maximum payoff — a nod to nostalgia without feeling dated.
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