Whether it's a blow dry, a cut or a color application, every stylist knows that in the salon your time is one of your most valuable resources. For this reason, any product, tool or technique that cuts down on time spent behind the chair is indispensable. This is exactly where Wella Professionals Koleston Xpress steps in. Optimizing your time without ever sacrificing quality, Koleston Xpress delivers up to 100% grey coverage in just 10 minutes. And with five brand-new shades — Koleston Xpress is proving even more powerful this season.
What’s New With Wella Professionals Koleston Xpress
Koleston Xpress already stands out for its ability to deliver efficient, uncompromized results and up to 100% grey coverage in just 10-minutes thanks to its Non-Progressive formula with Control-X Technology that helps prevent over-processing.
And now, the range is offering even more versatility with an expansion of 5 new shades to the smart line-up —6/02, 6/07, 8/31, 9/06 and 9/07— for a total of 18 Koleston Xpress shades.
Plus, Koleston Xpress is compatible with previous permanent colors with similar tonality*, making transitions more effortless than ever. *You can avoid issues with banding with the proper consultation and shade selection.
Chatting with Wella Professionals Global Ambassador Briana Cisneros, she adores Koleston Xpress both in the salon and backstage for a variety of reasons. “Koleston Xpress has been an amazing tool for me behind the chair and backstage! Not only is it an obvious time saver but I can rely on the product to not grab darker than expected, unlike most rapid coverage products in the market. My favorite way to utilize it is at the shampoo bowl after a highlight to get some subtle lift if needed, cover the grey and shadow tone my highlights while toning at the bowl all in one go!” Says Briana.
The 5 New Koleston Xpress Shades Offer Even More Versatility
The beauty industry is constantly looking for the latest trends, updates to tone and techniques. And Koleston Xpress is providing the ability to be more creative than ever with five new shades (making 18 in all) across Neutral, Warm and Cool color families, allowing you to enhance your color with true customization. Whether your clients are looking for a natural match, a vibrant transformation, or seamless grey coverage, these new shades provide more room for creativity behind the chair.
Koleston Xpress: Compatible with Previous Permanent Colors in Similar Tonality
One of the standout updates to Koleston Xpress is its compatibility with previous permanent hair colors that share similar tonality. Meaning with the right consultation and shade selection, stylists can confidently introduce Koleston Xpress into their services without worrying about uneven results. In addition to a quick transition, It helps prevent banding while simplifying color corrections and retouch applications, so color is always seamless without sacrificing quality.
Why Stylists Love Koleston Xpress
Koleston Xpress isn’t just about speed—it’s also about delivering consistent, vibrant, reliable results behind the chair. Here’s what stylists love most about it:
- Up To 100% Grey Coverage in 10 Minutes – This smart formula delivers full coverage 3X faster, making it ideal for busy salons and last-minute client requests.
- Non-Progressive Formula with Control-X Technology – Unlike some fast-processing colors that continue to darken or shift, Koleston Xpress is a non-progressive permanent color that helps prevent over-processing so you can expect rich, healthy-looking color without compromise.
- Metal Purifier Technology – Metals can cause hair damage and unpredictable color results. To safeguard against this, Wella Professionals formulated Koleston Xpress with Integrated Metal Purifier Technology that helps prevent damage caused by metals in the hair. With this integration, Koleston Xpress encapsulates and removes metals, avoiding formation of free radicals to create a controlled environment outside & inside the hair for perfect color deposit and protection for hair bonds.
- Intermixable Formula — Allowing you to be even more creative in the salon, Wella Professionals Koleston Xpress shades are intermixable to create custom warm or cool grey coverage.
- More Clients, Less Time – Because Koleston Xpress processes in just 10 minutes, stylists can see more clients per day, increasing their efficiency and revenue.
- ME+ Dye Technology — Reduces the risk of developing a new allergy to hair color.*
Pro Tips for Using Koleston Xpress
To get the best results with Koleston Xpress, keep these expert tips in mind:
- Koleston Xpress is perfect for grey coverage, root touch-ups, and quick transformations – The fast processing time makes it ideal for busy clients who want salon results without the long wait or those who might be tempted by home color.
- Match shades carefully when transitioning – Koleston Xpress is compatible with previous permanent colors, use proper shade selection to avoid unwanted undertones or banding.
- Apply evenly and work quickly – Since the processing time is only 10 minutes, efficient application is key to achieving flawless results.
The Key Takeaways:
With the release of five new shades, expanded color compatibility, and a 10-minute processing time, Koleston Xpress is one of the most efficient and reliable permanent hair colors on the market and features Patented Technology from the No.1 Color Brand in the World*. *Based on the Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair color products category published by Kline. For stylists, it leads to faster services, more appointments per day, and consistent color. For clients, it’s allows for quick changes and flawless covering without spending hours in the salon.
Why Choose Wella Professionals Color—75 Years of Wella USA
Wella Professionals has always been at the forefront of innovation and as it celebrates its 75th Anniversary it continues to lead the industry by setting new standards for professional hair color. In addition to expanding their portfolios with new Koleston Xpress that delivers up to 100% grey coverage in just 10 minutes and a refreshed Color Touch, always loved, now better than ever, they’ve also included Metal Purifier across all color lines—a breakthrough technology that ensures consistent results while protecting hair from damage. From the start, Wella Professionals has been dedicated to inspiring creativity, offering trend-forward color palettes and a rich legacy of industry-defining advancements. Beyond products, Wella Professionals has grown a supportive community of artists and ambassadors, and through education, tips, and events, they seek to encourage professionals at every level. Join Wella in celebrating the talent and passion that drive the brand forward.
