Protect Your Hair With Personalized Repair

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As the number one hair concern of clients, hair repair and damage prevention are top of mind for everyone. But when it comes to finding a system that actually works, it all comes down to personalized repair. If you’re still looking for “the one”, keep reading to learn more about Wella Professionals ULTIMATE REPAIR range with proven results to repair and protect all hair types — especially yours.

What Is Wella Professionals ULTIMATE REPAIR?

This revolutionary system is a hair care range comprised of 5 amazing products that work to repair hair damage while also protecting against further damage with Wella Professionals’ most powerful technology to repair hair damage in 90 seconds*. *When using ULTIMATE REPAIR Miracle Hair Rescue.

The Range:

Whether you decide to use the entire system or focus on a single product, you’ll notice, softer, shiner, more manageable results from your regimen.

The Newest Additions

Wella Professionals ULTIMATE REPAIR Protective Leave-In Treatment and Mask are the latest additions to the ULTIMATE REPAIR range and contain innovative technology to really deliver results.

While Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue has already reached star status thanks to its ability to repair and reverse hair damage in 90 seconds for transformative results after just one use, the Wella Professionals ULTIMATE REPAIR Protective Leave-In Treatment and Wella Professionals ULTIMATE REPAIR Mask are soon to also reach this status.

Wella Professionals ULTIMATE REPAIR Mask ($35.00), Wella Professionals ULTIMATE REPAIR Protective Leave-In Treatment ($35.00).

Wella Professionals ULTIMATE REPAIR Protective Leave-In Treatment is a delicate cream serum with 5-in-1 protection to guard against UV, 450º F heat, mechanical damage, frizz, and breakage and has an anti-frizz effect to protect all hair types hair for up to 72 hours* and increases manageability leaving hair soft, silky, and 8x smoother** and is suitable for all hair types. *When using ULTIMATE REPAIR Miracle Hair Rescue or Mask. Versus non-conditioning shampoo. **Instrumental test versus non-conditioning shampoo.

The new Wella Professionals ULTIMATE REPAIR Mask is turning heads for its ability to add personalized repair to your hair care routine. Using Adaptive Technology, this mask targets damage for personalized repair. What this means is that it is able to detect the most damaged areas throughout your strands and target this area for repair. On a scientific level, it is able to do this thanks to the mask’s positively charged conditioning agents that are naturally attracted to the negatively charged damaged areas. This magnetic attraction is key to formulating a mask that adequately treats the hair without over-depositing or weighing the hair down.

The Results:

With Wella Professionals ULTIMATE REPAIR Protective Leave-In you’ll notice 5-in-1 protection against:

Breakage
UV
Heat
Mechanical Damage
Frizz

With an anti-frizz effect for up to 72 hours.

With Wella Professionals ULTIMATE REPAIR Mask you’ll notice:

6X easier detangling*
A smoother look without a styler**

All thanks to the AHA that repairs the inside of your strands and the Omega-9 that smooths the outside.

*On wet hair, vs non conditioning shampoo. **Excluding blow-drier, vs non conditioning shampoo.

Add A Touch of Shine To Every Service With Wella Professionals Shinefinity

Wella Professionals is the N°1 Salon Color Brand in the world.* Included in this, one of the brand's fan favorites includes Wella Professionals Shinefinity — a glazing treatment that will improve tone and add a Touch of Shine to every service. In addition to creating unbeatable shine and beautiful true-to-tone results, you can look forward to the following with Shinefinity: *Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

37 Demi-Permanent Shades that are intermixable for endless color options
Offers up to 250% shinier hair*
Up to 50% smoother hair**
Up to 50% softer hair**
Add a Touch of Shine to any service such as haircuts, styling & blowouts, root touch-ups, hair coloring, or a hair refresh.
Tones that last up to 6 weeks
Innovative formula regulates the pH of the hair to ensure it doesn’t fall below 6.5 for balanced, optimal color results.
Can be used on natural hair color, after lightening, or in addition to gray coverage services.
Pick from 2 developers: Bowl and Brush Activator or Bottle Activator
Pick from Cool, Warm, Naturals, or Booster color palettes, Signature Naturals collection and the new Wella Professionals Shinefinity Flash Glaze shades are essential to use after any lightening service to create a bright blonde finish in just 5 minutes.
Use Shinefinity to create shine, refresh color and highlights, add tone, enhance dimension, or correct color.
1 Shinefinity tube sold every 10 seconds in the world.