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As the holiday season approaches, there’s no doubting the magic in the air. With lights and festive decor around every corner, you’ll also notice a special buzz in the salon. This season, add a little extra sparkle to your look with Wella Professionals. The latest Express Services for color make it easy to transform any shade with luminous shine, radiant tones, and—best of all—a quick finish that gives you even more time to enjoy the festivities.

Keep Up with the Holiday Rush Using Express Color Services

Stylists know the holiday season can be a whirlwind, with everyone wanting to look their best for holiday gatherings. Efficiency and results are essential, and Wella Professionals Koleston Xpress, BlondorPlex and Shinefinity were made with this in mind. With formulas that can adapt to your time constraints, they’ll deliver gorgeous results in less time.

Koleston Xpress: Gorgeous Color in 10 Minutes

For clients looking for a fast, flawless finish, Wella Professionals Koleston Xpress is ideal for creating rich, holiday-ready color in just 10 minutes. Whether it’s covering greys, enhancing natural tones, or adding seasonal dimension, Koleston Xpress is unstoppable when paired with Express Services like On the Glow, Flash Framing, and Express Touch-Ups — all designed to give clients a radiant color transformation in no time.

The secret lies in the non-progressive permanent color that helps prevent over-processing for express and reliable results. Delivering reliable, quick results in 13 shades across neutral, warm, and cool families. With up to 100% grey coverage, Koleston Xpress is the go-to solution for holiday-ready color with a speed that fits into even the busiest holiday schedule. 

BlondorPlex Permanent Cream Toner: Enhance Your Tone with Efficiency

For clients wanting to add a hint of sparkle or cool blonde tones, Wella Professionals BlondorPlex Permanent Cream Toner is an essential post-lightening solution. This express toner achieves luminous, balanced blonde shades without unwanted warmth, making it the perfect quick-service option to get a flawless blonde tone in mere minutes.

Designed for efficiency and promoting the health of the hair, this toner provides stunning results with up to 90% less breakage¹, thanks to pre-mixed Plex technology. Perfect for lightening services or quick tonal touch-ups, BlondorPlex gives you holiday-ready blonde hair in just five minutes. ¹Instrumental testing measuring combing resistance of BlondorPlex Bleach + BlondorPlex Permanent Cream Toner vs. BlondorPlex Bleach alone

Shinefinity: The Shine-Boosting Holiday Must-Have

For those looking to add a polished glow to their color, Wella Professionals Shinefinity creates a gorgeous shine in minutes. From quick glazes to the stylist-favorite 5-Minute Flash Glaze, Shinefinity is perfect for perfect color post-highlight, as an add on service with root touch-ups, or even just to add an allover glossy refresh. Its ZERO lift, ZERO damage formula ensures that hair stays healthy while achieving extraordinary shine for a fresh, vibrant holiday look.

As a demi-permanent glaze, you can expect up to 250% shinier hair¹ and up to 50% smoother and softer hair². With processing times as low as five minutes, Shinefinity has the ability to offer versatile tones ranging from medium brown to blonde and is ideal for enhancing and refining color. Shinefinity 5-Minute Flash Shades bring out the brightness in high-level blondes, can neutralize or even add tone after any lightening service— which is perfect for keeping your holiday look extra vibrant. ¹versus untreated bleached hair ²Instrumental testing vs. our regular demi.

 

Holiday Hair Care in an Instant

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue is the perfect addition to any holiday hair care regimen. Whether using it in the salon or sending your clients home with this miracle worker — In just 90 seconds¹, it revitalizes hair to deliver 99% less breakage² and 12x smoother hair³—ideal for express services or as a last-minute refresh. ¹When using ULTIMATE REPAIR Miracle Hair Rescue, ² When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, ³Vs. non-conditioning shampoo.