Creating stunning hair color isn’t just about the formulation or placement techniques. It’s about taking care of the health of the hair from start to finish and ensuring clients are practicing home care routines to extend and improve the feel and appearance of their finished result. If your client has ever experienced damage from hair color, they know how devastating it can be. The ends feel hopeless, the tone is completely lacking shine, and the vibrancy doesn’t last as long as it should. Achieving and maintaining beautiful hair color comes down to prep, patience, and product, which is why colorists need to look at the latest innovations in hair care to improve the results of their color.
What Happens When You Color Hair
Whether lifting or darkening color, the chemical process of applying hair color lifts the cuticle of each individual strand of hair to either remove or deposit color. If the hair undergoes multiple services in a short amount of time, the hair is naturally left more susceptible to damage and breakage. By choosing hair products, like Redken Flash Lift Bonder Inside, that are built to retain and improve the integrity of the hair through bonders, you can greatly cut down on damage. However, follow-up services should also be performed to treat and improve the pH level of the hair to heal the hair post-color service.
How pH Levels Change During Hair Color Services
The pH level for healthy hair is in a slightly acidic state that ranges from about 4.5-5.5. Hair naturally becomes more alkaline through shampooing or bleaching, which in turn puts stress on the strands and can cause damage. Following color services it is a great idea to utilize acidic hair color (Shades EQ) and acidic haircare (NEW! Redken Acidic Bonding Concentrate) to bring the levels of your hair into more favorable acidic pH, increasing the strength and manageability of strands.
Getting To Know Acidic Bonding Concentrate
One of the newest releases from Redken, Acidic Bonding Concentrate is a complete game-changer when it comes to improving the health of hair, especially following a hair color service. This unique range has both in-salon and at-home treatments that are carefully crafted to improve the pH balance of hair. Specifically formulated with an acidic pH to counteract any negative effects from hair coloring, styling tools, or even water, which has a pH of 7, to balance hair's pH back into a healthy range of 4.5-5.5.
Acidic Bonding Concentrate works by utilizing Citric Acid, an alpha hydroxy acid within the concentrated Bonding Care Complex, designed to reinforce weakened bonds.
You’ll notice improved strength and hair resiliency following salon bleach and color services as well as a 56% reduction of breakage^^, 11X smoother hair^^^, 82% reduction of visual split ends^^^^, color fade protection, and intense conditioning.
^^When used as a system of Acidic Bonding Concentrate Shampoo & Conditioner vs. non-conditioning shampoo
^^^When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner & Leave-in Treatment vs. non-conditioning shampoo
^^^^When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner & Leave-in Treatment
Why You'll Love It
The addition of Acidic Bonding Concentrate both in the salon and as a prescribed home-care system is proven to cut down on the negative effects hair color can have on the health and manageability of hair. Working from the inside out, Acidic Bonding Concentrate will leave strands more resilient to drastic transitions, improve the look, appearance, and longevity of color while also improving the definition of natural hair patterns by cutting down on frizz.
Learn more about the new range here.
