Sustainability set the tone at London Fashion Week as designers and communities, like Fashion Our Future, addressed the growing need to become more aware of our consumption. When it came to the designs, the power shoulder evolved into the puffy sleeve and the mid-length dress became the new hit length of the season. Blazers are still seen everywhere as Victoria Beckham, Christopher Kane and Burberry blow onto the daywear category with substantial force. Brown is considered the new hit-color of the season - and we couldn’t agree more! 

London is reliving a 90s post-grunge moment as sleek straight styles and effortless texture are paired with checks, patterns and platform shoes. The AW20 shows are suggesting that hair takes on its own individuality for an attainable feel. Keep reading to see how Redken Global Creative Director Guido Palau create a fresh feel for some of London’s most iconic shows. 

 

Victoria Beckham

 

Consistently brimming the list of the most anticipated designers at London Fashion Week, Victoria Beckham’s AW20 show was about all about wearability and in her words “gentle rebellion”. Inspired by ideas of women of all facets, the idea was to bring personas of all backgrounds to life. With that, the hair couldn’t have been more in tune. Subtle waves, center parts and natural texture at each turn.  

We’re here in London at the Victoria Beckham FW20 show, where we’ve focused on two main looks with a twist of individuality. This season, I’ve focused on soft, chic looks in either a low knot or with the hair down. I’ve used one of my backstage must-haves, Redken Triple Pure 32 Hairspray, to help keep the hairline neat to complement the clothes.” - Redken Global Creative Director Guido Palau

GET THE LOOK – EFFORTLESS LENGTHS:

  1. Prep hair by washing with the newly-repackaged Redken Detox Hair Cleansing Cream.
  2. Center part your hair using your fingers for a natural feel.
  3. Allow your hair to air-dry.
  4. Spritz a few spritzes of Redken Triple Pure 32 Hairspray at the hairline to clean up any baby hairs.
  5. Tuck your hair behind your ears and pull your lengths all behind your shoulders for a smooth, effortless appearance.

GET THE LOOK – THE UP-DO:

  1. Prep hair by washing with the newly-repackaged Redken Detox Hair Cleansing Cream.
  2. Center part your hair using your fingers for a natural feel.
  3. Apply a small amount of Redken Extreme Play Safe to your lengths and ends to heat protect.
  4. Lightly blow-dry hair with your fingers to maintain its texture and to smooth the hairline.
  5. Once hair is fully dry, pull your lengths into a loose chignon at the nape of your neck and secure with pins, spritzing Redken Triple Pure 32 Hairspray as you go to hold the look.
  6. Use your fingers to bring out some of your baby hairs over your ears and at your hairline to soften the look.

Christopher Kane

Alongside some of the other houses, Christopher Kane highlighted subversive cut outs, glitter shifts, suggestive necklines, dreamy knits, and sheer fabrics with various finishes. The triangle was the shape at the center of all his designs as Redken Global Creative Director Guido Palau complemented the looks with modern shapes and endless texture.  

“We’re backstage at the Christopher Kane show in London where I’ve complemented the amazing clothes with some soft hair textures. It’s amazing how a product like Redken Triple Pure 32 Hairspray, which is being used heavily, can change the look of the hair and help me enhance the head shape. I love using different products to create modern textures and modern shapes in this way. This hairspray transforms this effortless look into one with a fashion-forward edge.” - Redken Global Creative Director Guido Palau.

GET THE LOOK:

  1. Prep hair by washing with the newly-repackaged Redken Detox Hair Cleansing Cream.
  2. Center part your hair using your fingers for a natural feel.
  3. Allow your hair to air-dry.
  4. Spritz a few spritzes of Redken Triple Pure 32 Hairspray at the hairline to hold.
  5. Continue spritzing at the crown of your head for added hold while using your palms to keep your hair close to your head shape.
  6. Set with a hair net and clips and allow your look to dry.
  7. Remove the hair net and clips, then tuck your hair behind your ears and spritz with Redken Shine Flash 02 for added shine.

Burberry 

A star studded-show, Riccardo Tisci set forth a glitzy runway show complete with a mirror-lined runway. While starlets Gigi Hadid, Bella Hadid, Kendal Jenner and Irina Shayk were ever-present, it was South African model Xia Narain who absolutely stole the show - closing the runway in a glamorous mirrored dress that encapsulated the entire vibe of Burberry’s AW20 season. Center parts, languid locks and modernized blowouts ruled alongside Burberry’s iconic nova check. Celebrating British origins, Tisci has transformed the line to accentuate and modernize the very core of their brand. 

“There are both men and women this season at the Burberry show. I’ve done a lot of barbering – Riccardo Tisci likes a very sharp look on the men, so I’ve done some strong center parts with the NEW! Redken Brews High Hold Pomade for a slicked-down, high-shine look on the hairline that’s a bit 30s. On the girls, it’s a bit more of a natural look with a soft blowout using Redken Extreme Play Safe. I’ve then created a bit more of bend to the lengths with an iron for a rich finish. It’s the new, classic blowout.” - Redken Global Creative Director Guido Palau.

GET THE LOOK – THE MEN:

  1. Start with clean, dry hair.
  2. Center part your hair using a fine-toothed comb and begin applying small amounts of the NEW! Redken Brews High Hold Pomade to hold your look and add shine.
  3. Once you’ve achieved your desired effect, spritz a few spritzes of Redken Brews Hairspray at the hairline to clean up your look.

GET THE LOOK – THE WOMEN:

  1. Prep hair by washing with the newly-repackaged Redken Detox Hair Cleansing Cream.
  2. Center part your hair using your fingers for a natural feel.
  3. Apply a quarter-sized amount of Redken Extreme Play Safe to your lengths and ends to heat-protect, then softly blow-dry your hair to maintain its natural texture.
  4. Once hair is fully dry, use a 1-2” iron on your lengths to add in some natural, luxurious bends.
  5. If needed, spritz a few spritzes of Redken Triple Pure 32 Hairspray to tame frizz and hold your look without any crunch.

    For more color formulas, tips, and tricks visit www.redkensalon.com, follow along and tag us in your creations on social media @Redken!