Move over platinum — there’s a new blonde in town, and it’s sweeter than ever. Marshmallow blonde is officially one of the hottest hair color trends of 2025, and if you’ve been thinking about going lighter, now’s the time.

This soft, ultra-light shade is a creamy, almost snowy white that looks delicate and fashion-forward. Think of the lightness of a marshmallow blended with a subtle pearly finish that perfectly catches the light. Whether you’re looking for a bold transformation or just looking to brighten up your look, marshmallow blonde might just be your perfect match this season.

What Is Marshmallow Blonde?

 

Marshmallow blonde is a delicate, icy shade of blonde that sits at the very lightest end of the blonde levels. It’s lighter and cooler than traditional platinum, and less gray than classic ash blonde. The goal tone is a soft, frosted finish that reads white without being too stark or overly metallic.

Some versions of marshmallow blonde lean into more pure, snow-like tones, while others bring in a whisper of warmth for a creamy vanilla effect. You might also see "toasted" or "smoked marshmallow" styles, where slightly darker roots melt into bright, frosty ends for a more lived-in, low-maintenance look.

No matter which variation you choose, the trademark of marshmallow blonde is that sweet, soft luminosity that makes hair appear almost like it’s glowing.

Why Marshmallow Blonde Is Trending in 2025

Blondes are having a serious comeback this year, but in addition tothe golden beachy shades we’re used to, cool-toned, ultra-light blondes have taken over runways, red carpets, and TikTok feeds alike.

Celebrities have been leading the way with icy-white transformations, inspiring a wave of clients requesting this lighter-than-light blonde. Editorial shoots have also embraced the look, often pairing marshmallow-toned hair with bold couture to create a striking contrast. Even the feed has fallen in love — just search #MarshmallowBlonde and #ToastedMarshmallowHair for the latest inspiration.

The reason why many of us are asking for a white-blonde finish is because of the overall mood of 2025. Everyone is looking for a fresh, transformative, and ultimately personalized look that’s also a little dreamy. And marshmallow blonde is ideal because it’s playful yet sophisticated, bold yet wearable with the right upkeep..

Who Looks Best in Marshmallow Blonde?

The great thing about marshmallow blonde is that it’s surprisingly versatile. If you have cool or neutral undertones in your skin, the icy shade will make your complexion look fresh and luminous. If you have warm or olive skin, a slightly creamier version (with a hint of vanilla or beige) will be more flattering.

Your stylist can customize the exact tone — from pure frosty white to a softer milky blonde — so it complements your features perfectly. And whether your hair is naturally straight, curly, or wavy, marshmallow blonde looks stunning across all textures.

If you love high-contrast looks (think dark skin with platinum hair), marshmallow blonde can look especially striking and high fashion. While fair-skinned blondes might find the result more seamless and soft.

How to Get (and Maintain) Marshmallow Blonde Hair

 

*Spoiler Alert*: marshmallow blonde is not a one-and-done color. It’s a journey, that also requires a fair amount of maintenance — but if you want a standout shade, the end result is well worth it.

Here’s what to expect:

  • Multiple Lightening Appointments: Unless you’re already a light blonde, you’ll likely need a few appointments to lift your hair to a pale enough base without causing damage. Patience is key here, don’t rush the process.
  • Bond Builders Are a Must: Products like Olaplex or K18 protect your hair’s structure during bleaching, keeping it strong and healthy.
  • Toner Is Part of The Maintenance: Once your hair is light enough, your stylist will tone it to eliminate any yellow and bring out that perfect marshmallow finish. You’ll also want to schedule regular toner (gloss) appointments between lightening sessions to ensure your hair keeps its hue. 
  • Root Shadows for Easier Maintenance: A soft root shadow (darker roots that blend into the blonde) can make grow-out less obvious — and chic.

Shop The Recommended Products:

 

K18 Leave-In Molecular Hair Mask

Redken Acidic Bonding Concentrate Leave-In Treatment

 

Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue

 

And after you leave the salon? At-home care is essential:

Marshmallow blonde is definitely a higher-maintenance look — but with the right care, you can keep your tone luminous and healthy.

  • Purple Shampoos Are a Must: These help neutralize brassiness and extend time between touch-ups.
  • Switch to Sulfate-Free: Sulfate-free and color-safe shampoos and conditioners help improve the health of your hair and cut down on color fade.
  • Invest in a Deep-Conditioner: Aim to apply a deep conditioner weekly to keep your hair strong and hydrated.
  • Don’t Skip Heat Protection: Anytime you style, incorporate a heat protection product to cut down on breakage, color fade and overall damage to your strands. 

Shop The Recommended Products:

Purple Shampoo: Kerastase Blond Absolu Shampoo Lumière

 

Deep Conditioner: Briogeo Don't Despair, Repair! Deep Conditioning Mask

 

Heat Protection: KEVIN.MURPHY HEATED.DEFENSE

 

 

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