As hairstylists — especially colorists — finding tools that allow you to deliver your creativity with precision, vibrancy, shine and uncompromised results are essential. Enter Wella Professionals Color Touch, the demi-permanent hair color range that has been a beloved staple for colorists globally. Known for its exceptional performance and low-commitment results, it’s the go-to choice for colorists and clients alike. And while it’s always been loved, now it’s better than ever — let’s dive into the secrets behind this formula and why you’ll love it even more now.
What Is Wella Professionals Color Touch
Color Touch has always been the solution for clients looking for low-commitment results. As a demi-permanent color that delivers vibrancy and shine and fades beautifully after 28 washes with no harsh lines of demarcation, it’s no wonder it’s a salon-favorite. Perfect for those preferring a hair color that offers softer transitions, stylists love its versatility, especially when it comes to color corrections. Plus, with up to 70% grey coverage* *when using Color Touch Plus, it gives you a palette of over 90 intermixable shades, with uncompromised vibrancy and shine, to unleash your inner creativity.
What’s New with Color Touch?
Now, Color Touch is better than ever, with an upgraded formula designed to enhance performance and your client's experience. At the heart of this innovation is the Integrated Metal Purifier, included to help prevent hair damage caused by metals. By incorporating this directly into the formula, Color Touch improves hair health while streamlining the coloring process, saving you time and increasing your profitability behind the chair.
Additionally, Color Touch Formula is now Vegan, catering to clients who prioritize conscientious choices without compromising on results. The shades are more true-to-tone, even on damaged hair, and the improved consistency ensures a smoother, more precise application, giving you more control over your results.
Why You’ll Love the Upgraded Formula
The upgrades made to Color Touch further prove its importance as a must-have behind the chair. The Integrated Metal Purifier not only safeguards the hair but also eliminates extra steps, streamlining your workflow. The formula’s vibrancy and shine remain unmatched, and with an extensive range of shades, this means your creativity knows no bounds. And because it fades beautifully over 28 washes, it ensures your client’s are even happier between appointments.
Our Favorite Ways to Use Color Touch
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Transformative Toning
Bring out the vibrancy and shine in your natural or pre-lightened hair with a toning treatment that truly transforms. -
Grey Blending
Whether you want something subtle or bold, achieve up to 70%¹ grey coverage while blending soft, natural regrowth for a more seamless look. -
Color Balancing
Give your lengths and ends a quick refresh with rich, intense vibrancy in just 15 minutes² — the ideal service for an instant color boost. -
Vibrant Blonde Toning
Say goodbye to brassiness! Achieve beautifully neutralized, radiant blonde results on pre-lightened hair in as little as 5-10 minutes. - NEW! Color Touch Melt
Create 100% personalized, vibrant color by utilizing a Color Touch Melt — this service focuses on melting 3-5 tones through the hair for a seamless, custom look.
¹With Color Touch Plus. | ²With heat.
Better Than Ever when Paired with Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue ($35.00)
To complement Color Touch, incorporate Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue into your client’s regimen. This innovative product repairs hair damage in just 90 seconds¹, delivering:
- 99% Less Breakage²: Protects hair from damage with immediate results.
- 12x Smoother Hair³: Creates a silky, soft texture clients will love.
¹When using ULTIMATE REPAIR Miracle Hair Rescue, ² When using ULTIMATE REPAIR Miracle Hair Rescue. Instrumental test versus non-conditioning shampoo, ³Vs. non-conditioning shampoo.