Fashion month has officially begun and as we get excited for a new season of trends both on and off the runway, we can expect to see new styles popping up in salons everywhere! Keep reading to see the latest styles fresh off the catwalk and the steps to get the looks!
Tory Burch SS20
Officially bringing the hair comb back,Tory Burch + Redken Global Creative Director Guido Palau has made this vintage accessory cool again. The overall vibe of this show was an homage to a humble luxurious quality indicative of London sub culture in the 80s - very Lady Di. To create this look with ease, and a bit of irony, Palau custom spray painted the hair clips to match the designs. “The hair at Tory Burch is simultaneously a nod to the 40s and the 80s at the same time. There’s a nod to Princess Diana – even though it’s an American designer, it reminds me of a well-heeled English woman who would groom her hair every morning. This look is a fun, boyish spin on that while still being very feminine and proper. It’s a collection of all very Tory things: very feminine, and very fun. We made these clips just for the show. I couldn’t believe it, I couldn’t find colored clips anywhere so we had to buy them and I sprayed them different colors. My key product is the NEW! Redken Extreme Play Safe to heat protect hair while I’m blow-drying.” – Redken Global Creative Director Guido Palau
GET THE LOOK:
Step 1: Prep hair by washing with Redken Extreme Shampoo and Conditioner.
Step 2: Apply a quarter-sized amount of Redken Extreme Play Safe to lengths and ends to heat protect up to 450 degrees.
Step 3: Blow-dry the front of your hair with a round brush, leaving it smooth.
Step 4: If your hair is curly, use a diffuser to dry the lengths to maintain some natural texture. If it is straight, continue with the round brush
Step 5: Once fully dry, create a side part using a fine-toothed comb.
Step 6: Using your fingers, square off your hairline in the front.
Step 7: Using the fine-toothed comb, comb the front side of your hair from the non-dominant part back directly back over your ear and secure with a decorative clip or barrette.
Step 8: Pull your hair from the dominant side part back over your ear using a fine-toothed comb and slightly twist, securing with a similar decorative clip or barrette. Tousle the front with your fingertips to create a vintage, voluminous effect.
Step 9: Spritz Redken Triple Pure 32 Hairspray over these sections for high hold without crunch that lasts all day.
Brandon Maxwell SS20
Although usually known for his evening wear, his “model-off-duty” style came in strong at his SS20 presentation - a welcomed changed that the crown went crazy for. Dressed hugged the feminine physique and blazers and slouchy knit sweaters went perfectly over jeans and shorts. Our favorite takeaway had to be the belter blazer - tres chic! We’re sure to see this trend all over the sidewalks come spring. The hair, created by Cutler Hair Lead Bob Recine was smooth and oh so perfectly chic!
“This look is very American, think Montauk or Cape Cod style with airy, sleek hair and lots of volume. While the hair is straight, it has lots of life thanks to Redken Full Frame 07 and NEW! Redken Triple Pure 32, which gives us volume and hold, with lightness and movement. The true essence of this look is casual beauty and confidence.” – Cutler Hair Lead Bob Recine
GET THE LOOK – SLEEK AMERICANA STYLE:
Step 1: Start with clean, dry hair and prep with Redken Full Frame 07 for body and volume. Comb through section-by-section, while directing the hair up and away from the face. Let the product set by blow drying loosely.
Step 2: Blow dry the hair using a paddle brush and direct off of the face to boost the roots, while keeping the ends straight.
Step 3: Create a center part and mist with NEW! Redken Triple Pure 32 before rolling the hair up and away from the face into very large velcro rollers and setting with clips.
Step 4: Let hair hang loose or style in a tight, low chignon and secure with bobby pins. If needed, add a few spritzes of the NEW! Redken Triple Pure 32hairspray to hold the look.
Ralph Lauren SS20
Ralph Lauren certainly doesn’t skimp on the theatrics. Each year, his shows outshine one another in a a grand way that we can’t help but look forward to. This year, he created his own club - an Art Deco masterpiece built inside an old bank on Wall Street. With a groundbreaking performance by Janelle Monae that literally brought the house down and a star studded selected crowd, the designs were as grand as the surroundings. Classic was the vibe and Redken Global Creative Director Guido Palau created a look that complemented it beautifully.
“We’re down on Wall Street this season at the Ralph Lauren show. The look this season is classic Ralph. We have luxurious blowouts, low chignons – an assortment of looks. All perfectly complement the clothes and the classic Ralph esthetic. I prepped all of my blowouts with the NEW! Redken Extreme Play Safe Treatment to heat protect, reduce breakage, and fortify the models’ hair.” – Redken Global Creative Director Guido Palau
GET THE LOOK:
Step 1: Prep hair by freshly washing with Redken Frizz Dismiss Shampoo and Conditioner.
Step 2: Towel-dry, then apply a quarter-sized amount of Redken Extreme Play Safe on lengths and ends to heat protect hair. Comb through.
Step 3: Blow-dry hair using a boar-bristled brush to get a luxurious texture.
Step 4: Once fully dry, if desired, spritz a few spritzes of the NEW! Redken Triple Pure 32 Hairspray on your palms, then gently run them over your flyaways to ward off frizz.
Longchamp SS20
A mix of sporty and feminine, Longchamp creative director Sophie Delafontaine created the ultimate collection for the ultimate city girl. Taking place at the Hearst Plaza at the Lincoln Center she described her show as a mix between the ‘70s and ‘90s for a hippie chic finish. With mini Le Pliage bags and her use of leather and suede, fans fawned over the looks, desperately wanting more! For the beauty, Redken Global Creative Director Guido Palau took the hair back a few decades. "We’re here at the Longchamp show where the hair is inspired by 90s minimalism. It’s a simple, strong side part with a ponytail at the nape of the neck that feels quite rich, even in its simplicity. The hair has been blown out with Redken’s NEW! Extreme Play Safe leave in to heat protect, and finished off with a few spritzes of the NEW! Redken Triple Pure 32 Hairspray to hold the look. There’s a boyish look to the side part. There are some girls with braids and a side part, and some girls with shorter hair with a similar look. We’ve showcased each girl’s personality while giving some uniformity of a final look.” – Redken Global Creative Director Guido Palau
GET THE LOOK:
Step 1: Prep hair by washing with Redken Extreme Shampoo and Conditioner.
Step 2: Apply a quarter-sized amount of Redken Extreme Play Safe to lengths and ends to heat protect up to 450 degrees.
Step 3: Blow-dry hair with a round brush, leaving it smooth.
Step 4: Once fully dry, create a strong side part using a fine-toothed comb.
Step 5: Pull your hair back into a low ponytail and secure with an elastic.
Step 6: Using your fingers, square off your hairline in the front.
Step 7: If desired, use a 2” curling iron to create some bends in your lengths.
Step 8: Spritz the NEW! Redken Triple Pure 32 Hairspray all over your look to hold without crunch.
Tomo Koizumi SS20
As one of the most talked about runways of 2019, everyone was excited to partake in this year’s experience. The designer - looking to create something more dramatic he definitely gave his audience what they wanted. We saw such great heights at the SS20 presentation of Tomo Koizumi. A feat all its own, Redken Global Creative Director Guido Palau accentuated the billowy nature of the designs by creating a hairstyle that definitely stood out! Models donned tulle designs that were literally their weight in fabric.
“We’re here at the Marc Jacobs store on Madison Avenue for Tomo Koizumi’s SS20 presentation. It’s a highly conceptualized presentation, and I’ve done the hair to match: I’ve created incredibly high hair in a cone shape using the NEW! Redken Triple Pure 32 Hairspray. The great thing about this hairspray is that it has a neutral fragrance, so it doesn’t overpower when you’re backstage or if you have a picky client. I’ve also used one of my backstage favorites, Redken Guts 10, for volume and added hold. I knew for this presentation, the look had to be something really extreme – either height, or length, and I went for height.” – Redken Global Creative Director Guido Palau
GET THE LOOK:
Step 1: Secure a foam cone shape at the top center of your head.
Step 2: Layer in sprays of Redken Guts 10 throughout your lengths and ends, slightly teasing your hair as you go.
Step 3: Using a brush, begin layering your hair upwards onto the cone shape in 1-2” sections, spraying heavy amounts of the NEW! Redken Triple Pure 32 Hairsprayas you go to lock it in.
Step 4: Once all sections of your hair have been secured, spray a heavy layer of the NEW! Redken Triple Pure 32 Hairspray over the whole look.
Step 5: Allow your hair to set and dry for a few minutes.
Step 6: Finish with a heavy spray of Redken Shine Flash 02 all over the look for glossy, shellacked shine.
L'AGENCE SS20
If there is one thing Jeffrey Rüdes for L’AGENCE knows, its what fabrics to pair with distinct markets. Consumers usually shop based on mood and the vibe of where they reside, and Rüdes knows exactly what he’s doing when it comes to this. Giving everyday looks a little something “extra”, his SS20 show for L’AGENCE opted for rose print and belted shirt dresses, and a variety of silhouettes that are always pleasing to the consumer. Inspired by adventures in Italy, we could easily see anyone donning these resort town vibes come spring and summer. An ease to the collection, the hair was consistent with this and a side of chic!
“The inspiration for this look is an elegant 1960’s South of France vibe. Imagine a girl in a convertible heading to St. Tropez wearing a headscarf to protect her hair from the wind. She’s very chic, so of course, her hair needs to be shiny, polished and elegant, but at the same time she has a cool and casual attitude.” – Cutler Hair Lead Rudy Martins
GET THE LOOK – LOW PONY:
Step 1: Start with clean hair and gather into a low or side ponytail. Fasten with an elastic. Wrap a small piece of hair around the elastic and secure with a bobby pin.
Step 2: Apply Redken Guts 10 to give hair all-over volume and body, while taming any flyaways, for a polished and chic look.
Step 3: Next, spritz Redken Shine Flash 02 for a high-gloss result and finish by misting with NEW! Redken Triple Pure 32 hairspray for high-hold without any crunch.
MARKGONG SS20
With juxtaposed textures, styles, and a mix of fabrics, the MARKGONG SS20 show did not disappoint. The looks - laid back and some even equipped with backpacks - echoed a cutting edge vibe of present day social trends. A modernization of 90s culture mixed with an ease of aesthetic. Redken Brand Ambassador and Cutler Hair Lead Rodney Cutler explains to us more about the look and the inspiration behind the hair design.
“I created a couple of different looks to complement the beautiful colors and patterns featured in the MARKGONG SS20 collection. The first look is all about lived-in texture that’s light, airy and looks like it’s floating when you walk. From there, we added in a few deconstructed up-dos, where we worked with each model’s natural hairline and mimicked an effortless style you would almost create yourself at home. To round out the styles, we finished with braids for an ultra-cool vibe.” – Redken Brand Ambassador and Cutler Hair Lead Rodney Cutler
GET THE LOOK – LIVED-IN TEXTURE:
Step 1: Prep hair by washing with Redken All Soft Shampoo and Conditioner.
Step 2: Towel-dry and allow hair to air-dry to accentuate the hair’s natural texture.
Step 3: Prep hair by working Redken Guts 10 from the root to the ends. Let the product set and comb through to create natural part lines.
Step 4: Recreate step 3, this time applying Redken Velvet Gelatine blended with Redken All Soft Argan-6 Oil onto targeted areas to add moisture, shine and create the illusion of lived-in look with spots of dampness.
Step 5: To style, create a side part and let your hair hang naturally or create a deconstructed top knot by combing hair forward and twisting onto the top of the head. Let the ends of the hair hang over the face before securing with bobby pins.
Step 6: If needed, add a few spritzes of the NEW! Redken Triple Pure 32 hairspray to hold the look.
GET THE LOOK – BRAIDS:
Step 1: Apply Redken Dry Shampoo Paste 05 to clean hair to make the hair pliable while braiding.
Step 2: Section hair into small 2 inch sections, using a comb to ensure clean part lines.
Step 3: Start braiding the hair backwards, section-by-section, into small braids. Secure each braid with an elastic.
Step 4: Once finished braiding, spritz NEW! Redken Triple Pure 32 to set each braid.
PH5 Presentation
During the 1960’s Japanese youth made quite the fashion statement by mimicking the preppy vibes of Ivy League Americans and the PH5 SS20 runway is an ode of just that. When it came to the hair, Redken Brand Ambassador and Cutler Hair Lead Rodney Cutler felt inspired by the collection to add a bit of geometry to the looks. “The bright colors and detailed patterns in the collection inspired me to create a geometric look.” He said. “There is so much beauty in geometry and the strong bangs and glossy hair really bring that to life. Although it appears to be a simple style, it’s a strong silhouette with structure, lightness and movement. ” – Redken Brand Ambassador and Cutler Hair Lead Rodney Cutler
GET THE LOOK – GEOMETRIC BANGS:
Step 1: Start with clean hair. Spritz Redken One United to condition the hair and control frizz and fly-aways.
Step 2: Blow dry the hair with a round brush, moving from the roots to the ends, to achieve a silky finish. While blow drying, layer in Redken Fashion Work 12to add structure, shine and smoothness.
Step 3: To create structured bangs, apply tape-in extensions to the hairline, and trim accordingly.
Step 4: Finish by going over the hair with a blow dryer and spritzing with Redken Shine Flash 02 for a high-gloss result. For extra hold without any stiffness, mist with NEW! Redken Triple Pure 32.
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