Beauty sleep isn’t just for your skin, its an imperative part of your haircare routine as well. That’s because night time is a great time to repair damage, locking in moisture, and protect from daily stressors. But, up until now we weren’t really paying attention to that part of our beauty regimen. Luckily in 2025, efficiency is everything and the latest innovations are ensuring your haircare is hard at work while you doze. 

We want our beauty routines to work as hard as we do—without adding extra steps to our already packed schedules. This is exactly why overnight hair serums are trending. They’re a no-fuss, high-impact solution designed to repair and protect your strands while you snooze, making it easier than ever to wake up with healthy, hydrated hair.

But, while many overnight treatments only work their magic while you sleep, Redken is redefining the category with a product that delivers 24/7 results.

Meet: Redken Acidic Bonding Concentrate 24/7 Night & Day Serum

The serum is the multi-tasker your hair has been waiting for. Unlike traditional overnight serums that work only during sleep, this innovative formula goes beyond, offering around-the-clock hydration, strengthening, and frizz control. So, whether you’re catching Zs, hitting the gym, or heading to work— your hair is protected, repaired, and hydrated all day long.

Why You’ll Love It

This lightweight and ultra-nourishing serum is formulated to restore damaged hair and shield it from future breakage. Whether your hair is color-treated, heat-damaged, or simply stressed from daily styling, 24/7 Night & Day Serum works overtime to keep it strong, smooth, and vibrant.

The Benefits:

  • 9x Stronger Hair – Strengthens strands when used as part of the full Acidic Bonding Concentrate system.
  • 89% Less Breakage – Helps prevent split ends and damage.
  • 3x More Hydration – Keeps hair soft, shiny, and frizz-free.
  • Overnight Repair – Reduces frizz by 72% in just 8 hours.
  • Color Protection – Helps maintain vibrancy, keeping your salon color fresher for longer.
  • Relaxing Lavender Scent – Transforms your bedtime routine into a self-care experience.
  • Instant Results – 92% of users agree their hair looks and feels healthier in just 24 hours.

Why Overnight Haircare is Trending

Let’s be real—between work, social plans, and endless to-dos, who has time for an intensive hair repair treatment? That’s why overnight hair serums are the ultimate lazy girl hack: they work while you sleep, requiring zero effort for maximum results.

  • It Saves You Time – There’s no need to schedule a deep-conditioning treatment. Simply apply before bed and wake up with better hair.
  • Adds Effortless Hydration – Your hair absorbs moisture more effectively at night when it’s free from daily environmental stressors.
  • Strengthens Strands – Overnight treatments fortify hair from within, so you wake up with stronger, healthier locks.

How to Use the 24/7 Night & Day Serum

One of the best things about Redken’s 24/7 Night & Day Serum is how simple it is to add to your regular routine.

For Overnight Repair:

  • Start with clean, damp hair before bed.
  • Apply a small amount to your palms and distribute evenly through mid-lengths to ends.
  • Leave it in—no rinsing required!
  • Wake up to smoother, healthier, more manageable hair.

For Daily Protection:

  • Apply a small amount as needed to instantly reduce frizz and increase condition and shine. 

The Sabrina Carpenter Seal of Approval

Sabrina Carpenter is the beacon of perfect hair. Whether she’s performing on stage, walking a red carpet, or catching a flight, she relies on Redken to deliver. Her latest secret? Acidic Bonding Concentrate 24/7 Night & Day Serum. With its ability to protect and repair around the clock, this serum keeps Sabrina’s hair shiny, strong, and camera-ready—no matter where her busy schedule takes her.