Whether you’re behind the chair or in it, 2025 is already shaping up to be a year of transformations, rich tones, and luminous finishes. We’ve gathered this year’s must-try colors and the tools that bring them to life.

Top 3 Color Trends for 2025

1. Chocolate Brunettes

 

 

Deep, rich, and undeniably sophisticated, Chocolate Brunette is the hair equivalent of slipping into a cashmere sweater. This sumptuous shade flatters every skin tone and adds a polished vibe to any look. The secret to achieving this glossy masterpiece? Redken Shades EQ Gloss, the demi-permanent color that feels like a conditioner.

Why Shades EQ Gloss Is a Must-Have:

  • Ammonia-free and gentle: It’s kinder to your hair and keeps it feeling soft.
  • Incredible versatility: Perfect for toning, brightening, neutralizing brass, or simply adding shine.
  • No long-term commitment: Washes out after 28 shampoos, ideal for those testing the waters.

For stylists, it’s the go-to tool for creating that coveted “expensive brunette” look, which this year is going to come in the form of Chocolate Brunette. For clients, it’s the ticket to rich color with brilliant shine. There’s even a clear gloss option if you want to keep your natural color but still crave that healthy glow.

 

2. Color Melts

 

 

Looking for a shade that’s equal parts statement and sophistication? Color Melts are going to be back in a big way this year and whether you’re aiming for Brunette/Blonde/Copper or all three, it’s the ideal technique to create a seamless blend of warm and/or cool tones that can suit nearly any base color. To make this trend a reality, turn to Redken Color Gels Oils, a haircolor that delivers on both performance and shine.

What Makes Color Gels Oils Stand Out:

  • Ammonia-free and silicone-free: A gentler experience with salon-level results.
  • Infused with apricot oil: Keeps hair feeling nourished and looking vibrant.
  • Gray coverage champ: Handles resistant grays with ease.

Stylists, pair Color Gels Oils with Shades EQ Gloss for a seamless blend from roots to ends. Clients, this color trend gives you a head-turning look while keeping your hair healthy and full of life.

 

3. Sabrina Carpenter Blonde: The Iconic Bombshell

 

Sabrina Carpenter has firmly established herself as a modern style icon, and her signature blonde is pure perfection. Bright, buttery, and dimensional, this shade captures that elusive balance of natural warmth with striking brilliance.

Achieve the look with this Shades EQ Recipe by @_hairbylaurie:

  • 1 oz. 09N
  • 1 oz. 010GI
  • 0.5 oz. 09G

This dreamy formula creates a blonde with a hint of iridescence that catches the light in all the right ways.

Why Everyone’s Talking About Sabrina’s Blonde:

  • The buttery tones flatter a wide range of skin tones.
  • Shades EQ delivers that signature glossy, dimensional finish.
  • It’s the kind of blonde that turns heads without screaming for attention.

Stylists, this formula is your chance to create hair that’s worthy of its own fan base. Clients, get ready to feel like the star of every room.

 

Whether it’s Chocolate Brunette, a dreamy Melt, or the Sabrina Carpenter Blonde, one thing is clear — home care is essential to keep your color looking its absolute best. To keep color vibrant and make sure your hair feels as good as it looks, the Acidic Bonding Concentrate and Acidic Color Gloss ranges are the ultimate must-haves. 

Home Care Must-Haves:
 

The Acidic Bonding Concentrate range strengthens and protects hair with citric acid, reducing breakage and split ends while keeping your strands smooth and resilient. Meanwhile, the Acidic Color Gloss range is designed to keep your color looking fresh and luminous between salon visits, offering glass-like shine for up to three days and vibrant hues for up to 32 washes. Together, these two ranges work to maintain the health and beauty of your hair, ensuring your color investment stays as stunning as the day it was created.