With the increase of individuality within the beauty world it could be said that hair trends really never go out of style, they simply evolve. In a world that has embraced the “rock anything” attitude of beauty, we are lucky to see, and oftentimes start many of the “trends” you see in everyday life.
One of our favorite movements in beauty has obviously been vivid hair colors. We take pride in our artists for creating out of this world inspiration and our selves in the leaps and bounds we have made with our SoColor Cult line. With SoColor Cult we have given stylists a chance to be artists and their clients can wear their masterpieces for however long they choose with a semi, demi, and permanent color options. Creating vivid hair colors takes a great deal of time, effort, energy, and especially maintenance. And although these shades are not always the easiest to achieve, their brilliance truly pays off. Keep reading to see just how to keep your hair color looking its best!
Achieving the shade is only half of the experience, keeping it and prolonging the color is the other. Apart from creating the brilliant shades to achieve the look, we’ve also created the hair care products to help your clients keep it! Whenever you have a client in your chair receiving a high-intensity shade, educating them about color care at-home is key! With Matrix Total Results Keep Me Vivid, we’re aiming to make that conversation even easier for you!
Keeping things simple, Matrix Total Results Keep Me Vivid is a range that includes a Shampoo, Conditioner, Leave-In and most importantly a Color Lamination Spray. While the Shampoo, Conditioner and Leave-In gently cleanse with sulfate-free formulas, condition to restore optimum pH balance and provide all day treatment with UV and heat protection the Lamination Spray makes this system truly unique.
Designed for use in the salon as well as at-home, Keep Me Vivid Color Lamination Spray is a game-changer! This spray works to literally lock in your color to keep it from washing and wearing away. Take a peek at the video below to see it working and follow the steps to working it into your routine:
- Cleanse color-treated hair with Keep Me Vivid Shampoo and rinse
- Apply Color Lamination Spray throughout the head and wait 1 minute
- Layer on Keep Me Vivid Conditioner and thoroughly rinse
- Use the Keep Me Vivid Color Velvetizer Leave-In before air-dry or blow-dry styling
Giving your hair color the chance to last up to 21* washes, it helps keep your vivids brighter for up to 65** days! This take-home treatment is a quick and easy way to make your client’s hair color investment last. Take care of your clients and they will take care of you. By giving them the tools to take care of what would normally be a high-maintenance shade, you will ensure your client not only returns for regular appointments but sends new business your way as well!
*permanent
**When used as a system of Keep Me Vivid Shampoo, Conditioner, and Color Lamination Spray
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