New Articles

In 2025, the definition of hair strength is getting a glow-up. It’s no longer just about breakage resistance—it’s about resilience, shine, vibrancy, and a he...

When it comes to making a statement with your look, it’s all about the details. And in 2025, the biggest power move for standing out is combining a bold new ...

Brassiness. It’s the ultimate frustration for anyone striving for the perfect blonde, brunette, or highlighted look. Whether your hair is natural or color-tr...

Red hair is taking over in 2025, and one shade is leading the charge—Cherry Vinyl Red. This deep, vibrant red is turning heads and making a statement, provin...

In 2025, the hair trend anyone and everyone should get behind is healthy hair. From high-gloss finishes to damage-free styles, hair that looks and feels stro...

As the weather warms up so are the hair trends, and heading into Spring/Summer 2025 we’re seeing a new wave of red and copper color trends take over. This se...

Beauty sleep isn’t just for your skin, its an imperative part of your haircare routine as well. That’s because night time is a great time to repair damage, l...

Spring is in the air, and with it comes a fresh lineup of hair trends ready to define the season. As we shake off winter and step into longer days, the bigge...

As we settle into 2025, one thing is clear: the future of haircare is all about efficiency. We’re talking about products that work as hard as you do, around ...