New Articles

Move over, basic blondes – there's a new trend in town, and it's so sweet, it'll make your taste buds jealous. Introducing the Syrup Blonde trend, the hair c...

This season, as we're looking for fresh inspiration and a pick-me-up, this delicate and delightful tone is a treat. Introducing Rose Water Nails—the latest m...

Lips are one of the most sensitive areas of our face, often exposed to the elements and lacking the natural oils that keep other areas hydrated. Investing in...

While the red nail theory has been tried and tested, despite the results and the rabbit hole you can head into on TikTok, we’re loving red and the unexpected...

In a world where bold, eye-catching hair colors like honey blonde and cherry red often steal the spotlight, a subtler, softer shade has quietly been making i...

Practical Magic features all the 90s fall hair trends we could ever want. From 90s layers to the perfect see-through fringe, see how the Owens sisters are in...

Spiderwebs are a quick and easy way to add a little “Halloween” to your home and the same goes for your nails! We think this manicure is just the right amoun...

Halloween is the perfect time to unleash your creativity and transform into your favorite movie character. From Beetlejuice to Frozen, film characters are th...

Whether we’re dreaming of spending days tucked away in the cafes of Paris or on the sands of Byron Bay, the Tucked Bob is a look we can get behind. This cut ...