Hottest Stories
Secret Santa or White Elephant? We've Got Your Gift List CoveredSecret Santa and White Elephant gift exchanges are like a festive battleground of wits and surprises—where the goal is to give a gift that's both loved and f...
Nails, darlings, are the ultimate exclamation point to any beauty look. This winter, as we toast the holidays, ring in 2025, and embrace all things glam, one...
The holiday season has official begun, and that means parties, photos, and endless opportunities to show off your style. Since your hair is one of your bigge...
As we kiss another year goodbye, we can’t help but jump ahead to 2025 predictions. From street styles seen in London to Los Angeles and New York City, to th...
April 03 2015 / Bangstyle
How I Created my Hammering Nails CollectionJoey Oso shares his Hammering Nails collection, and gives insight into how he created this highly artistic and very personal collection.
April 02 2015 / amika
An Inside Look Into Destination NYFW and BeyondWe caught up with the latest additions to the amika team to learn more about their experiences at Destination NYFW and what it now feels like to be a part of...
April 02 2015 / amika
DNYFW 2015 Registration is Open!As the fall fashion and beauty phenomenon that is New York Fashion Week approaches amika is excited to invite you to join us at the heart of it all.
April 01 2015 / Bangstyle
Featured Salon: Inception Hair StudioWe were honored to catch up with our Reigning Supreme Artist Inception Hair Studio to learn more about the ongoings in the salon as well as some insight into...
April 01 2015 / amika
amika Headstrong HairsprayHeadstrong Hairspray will hold up against even the most daring of styles to seriously extend the life of your look. Never worry about updos falling out of pl...
April 01 2015 / amika
amika's Sexture Campaignamika’s latest campaign, "Sexture," echoes the intimate images of supermodels and starlets captured in bed with their hair down.
April 01 2015 / amika
amika NYFW FW15The amika team was backstage for the Kaelen + Katie Gallagher FW15 presentations this season, read our step-by-step styling tutorial for both looks!
April 01 2015 / amika
Get the Look: Bombshell BlowoutNothing in hair says sexy and sultry more than a voluminous blowout. Here are the steps for how you can give yourself the perfect blowout
April 01 2015 / amika
3 Reasons Not To Neglect Your NozzleIf you are doing blowouts without nozzles you're probably wondering why the results are frizzy + unruly. Here is why...