Profile

The XXL team came together in 2010, founded by stylists Jose Ramón Cordero, Juan Francisco Isidoro and Prometeo Pérez. After working as R & D Artists for L'Oréal Professionnel for five years as part of the international H3 group developing styles for the catwalk as well as many collaborations for the press, the three hairstylists decided to combine talent, effort, passion and creativity to create their own signature: XXL. Having spent more than 10 years working with some of the best hairdressers and stylists in the world as well as imparting their own training, the XXL members made the decision to bring a significant change to the current hairdressing sector based on a double philosophy: Take the commercial to the alternative and the alternative to the commercial. The project embraces a fundamental principle as its standard: to seek simplicity when working, taking into account the daily reality of the services and processes for hair that are offered in their salons. With the help of L'Oréal Professionnel, the team presents its creations at the most relevant events for the brand and contributes its knowledge in training and master classes at national and international level. They have featured at several shows in Paraguay, Bulgaria and Poland among others. The XXL team is also known for having collaborated in outstanding national events such as the Goya Awards and the Gaudí Awards. Their overall work has been recognised with two TOCADO Awards: Best Newcomers (2013) and Best Feminine Collection (2015), as well as being finalists in the Vanguard category in 2017. In the beginning the team had a dream – to become finalists at the prestigious AIPP Awards. XXL was born out of this dream and their main objective was to fulfil that ambition. In 2018 they achieved their goal when their MORE collection was selected as one of the candidates in the Best Colour category.