Articles

Golden hour — the hour before sunrise and the hour following sunset — has always been known as one of the most beautiful times of the day. The soft light casts a warm glow and instantly upgrades any look. With such a flattering shade, we wonder why it took so long to get picked up as a hair trend. Regardless of your go-to style, golden hour hair color is the latest trend that can turn anyone into a summer goddess year round. 

The latest collection by Enrique Serrano titled MA-RI holds a special place in the artist’s heart — it is a tribute to his sister, who he lost due to an illness. Representative of his Basque culture, Mari or Maddi is the main goddess of Basque mythology, a female divinity who lives in the peaks of the Basque mountains and represents Mother Earth, the one who provides everything. This collection awarded him his first international recognition at the ABS Global Image Awards 2023 in Chicago. He presents the new luxury brand for hair Li:OH and dedicates these images to his sister and his city, Bilbao.

A hybrid salon in Shrewsbury, MA is starting a new trend by helping employee-based stylists become independent. This comes at a time in the industry where more and more stylists are looking for independence but might not know how to achieve it. This concept creates a new salon culture focused on growth and community. Read more about it below.