Articles

As we kiss another year goodbye, we can’t help but jump ahead to 2025 predictions.  From street styles seen in London to Los Angeles and New York City, to the trends being captured and set out into the world on social media — one this is clear the beauty industry is experiencing a wave of innovation and intentionality from formulations to packaging to where consumers are investing. 2025 Will bring a heavy focus and spotlight on, bespoke beauty with a soft spot for sustainability and promoting the science behind effective ingredients. Keep reading as we detail the key 2025 beauty trends for hair, nails, and skincare — exploring what’s driving this evolution and shaping their beauty routines.

From itchiness to irritation, lack of volume or a presence of flakes — the symptoms of a dry scalp can show up in a myriad of ways. And while for some a dry scalp can be embarrassing, it doesn’t need to be. After recognizing the symptoms, a proper care routine can alleviate discomfort and improve your overall scalp health.

Hey beauty enthusiasts! Grab your hairbrush and get ready to unleash some serious sass because the side part is back, and it's here to stay! Move over middle part, there's a new sheriff in town, and it's all about the effortless elegance of the side part. Don't believe us? Keep reading.