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As the leaves begin to turn, you’re probably already dreaming about a Malaga Wine manicure, but as we enter edge closer to 2025, there are a few new shades to upgrade your usually red go-to with a new hue. Leaning into a new palette, Plum Nails are all the rage this season. Not completely sold? Find out why plum is serving up some serious nail inspiration this fall.

Beyond the fact that Instagram and TikTok say so, and a copious amount of celebs agree — Plum Nails give you the ability to flirt with a deep and dark shade that’s not black — because a true black is extremely hard to pull off for most skin tones. Pair these plum shades with your Pumpkin Spice Latte or keep them going well into Ginger Bread Latte season — Plum is here to stay.

For years, society has conditioned us to equate youthfulness with beauty. This often meant battling the signs of aging, including gray hair. Countless women have resorted to single-process coloring to completely mask their grays. But the tide is turning. Today, a growing number of women are embracing their natural beauty, and that includes letting their gray hair shine through.

From waves to curls and coils, each head of textured hair is truly unique, which is why it needs specialized hair care. When natural texture patterns are cared for properly, you’ll worry less about frizz, lackluster curls, and endless hair struggles and instead be able to enjoy your defined texture in all its glory. Here, we’re detailing one of the brands we love most for curly hair — Vivacious Curls.