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When it comes to repairing damaged hair — a customized treatment is essential for a few reasons. First, not all hair damage is equal. Second, to repair the hair you’ve got to take a well-rounded approach that focuses on both moisture and protein to hydrate as well as rebuild the structure of the hair. With innovative technology and expertly designed formulas, Redken Acidic Bonding Concentrate has both in-salon treatments and an at-home regimen that can be perfectly tailored to meet all of your hair care needs.

Dry, weak hair, frizz, unmanageable hair, brittle, split ends, breakage, and highly sensitized hair — these are all common signs of hair damage. Whether your hairstyle consists of monthly touch-ups, weekly blowouts or you take a more low-maintenance approach to your routine, hair damage can happen to anyone. From preventing or combatting the damage done, haircare is the quickest way to start. In addition to at-home care, in-salon professional protein treatments are essential to improve the look, feel, and finish of your hair.

It's your time to shine! The Shades EQ Gloss Boss Awards is a contest featuring your favorite Blonde Shades EQ creations! The winner gets a chance for their work to be featured by Redken online, in stores, and on social media. Simply tag your favorite blonde look created with Shades EQ on Instagram with the tags: #Redken_Contest and #ShadesEQ2024Contest for a chance to win*(Full details below).