Articles

With the advent of social media and clients spending more and more time at home, product awareness and self-care have become a high priority for stylists and clients alike. As this develops, we’re seeing new trends surrounding both sustainability and the skinification of hair care. Paying attention to a brand's bottles, both inside and out – clients have become increasingly interested in treating their haircare routine much like their skincare regimens and learning about the brand behind the formula. From looking at the active ingredients to applying a multi-step regimen and paying attention to the sustainability of formulas and bottle design, the sustainability and skinification of haircare is here to stay and Redken is ready for it.

It is all about building on your foundations with a few expert techniques to ensure proper lift and healthy results. Below we’re touching on a few expert blonding techniques for curly and coily patterned hair!

In the first part of this series, we went into Blonding Responsibly with Johnny Ramirez, and below we're diving into how to create Johnny Ramirez's iconic Lived In Color™.