
The #1 Way To Extend Your Blowout
These days, it might feel like styling your hair requires a great deal of effort. As we’ve embraced a “new normal” of wash and wear hair and air-drying techniques, opting for a blowout might feel a little foreign. If you’re out of practice, you’ll want to make sure your efforts don’t go unnoticed. With a few quick and easy tips and the addition of this one product, you’ll be able to extend the life of your blowout!

Global Education Goes Digital with Redken Symposium Virtual Connection 2021
Rounding the corner of our “new normal” and ushering a season full of innovation, this year Redken presented its first-ever Redken Symposium Virtual Connection. Diligently ahead of the trends, this new take on a much-loved event allowed for stylists and salons everywhere to partake in the education, connection and inspiration it is known for, from the comfort of their own homes. Something we will undoubtedly be seeing more of in the coming years.

Seasonal Tips for Fighting Frizz
What causes hair to frizz?
While many attribute the great downfall of frizz to moisture, the harsh reality is that the lack of moisture within the strand is actually the cause. When hair is dry — whether naturally or because of damage — the hair attracts moisture from the environment, therefore leading to a frizzy appearance. Catch up on these tips to stop the problem in its tracks as we transition into one of the driest seasons of the year.