Articles

There’s been a massive shift when it comes to hair color trends. While 2023 is still about making a statement with your style, this year those statements are on the subtle side. Favoring healthy hair over fleeting shades, we’re all looking for how to build upon our existing hair color and enhance it with the most low-maintenance options possible. Delivering high-impact color with ultra conditioning benefits, were detailing a few of the top brunette hair color trends made possible by Wella Professionals Koleston Perfect and Shinefinity color.

Just like the weather, as we head into fall blonde tones are cooling down. We’ll see a rise in platinum alongside much-loved golden blondes. with each trend highlighting ways to enhance your shade, completely transform your look, or add a bright bold block of color. Whether you’re going full blonde or looking to add blonding to your brunette shade, we’ve got 3 new blonde shades that you’ll want to ask for in the salon.

There are a slew of new hair color trends each season, but as we gear up for Fall 2023 we’ll see new takes on natural tones with a focus on accentuating brunette tones. Enhance your shade or add a touch of shine — no matter which brunette hair color trend you have on your radar, Wella Professionals Shinefinity and Koleston Perfect can help you achieve the look.