Articles

The shape, the way it moves, how it reflects color — the beauty of curly hair lies in its individuality. This is why a personalized approach is best when coloring, cutting, and styling curly hair types. While each method will change slightly from one person to the next, there are overarching techniques in each category that help create a finished look. Curious about the best cut, color, and style techniques for curly hair? We’ve got you covered. Plus, learn more about the latest release from Wella Professionals – ULTIMATE REPAIR – that can be used to care for all hair types and textures from medium, fine, and thick to straight, wavy, curly, and coily!

Beautiful hair color doesn’t require multiple hours spent at the salon or investing in an excessive amount of products. With the proper routine and a few select stylers, you can instantly boost color-treated or natural hair color. Case in point: Wella Professionals Shinefinity. This color service is quickly becoming a fan-favorite in the salon, with plenty of at-home products to enhance its benefits further.

The wet hair look isn’t anything new. We’ve seen it on runways and red carpets for years. But this style, once reserved for catwalks, has now become a mainstream look we're spotting everywhere. The appeal stems from its minimalistic nature and high-gloss finish that can easily be achieved with some of our fan-favorite products — namely Wella Professionals Shinefinity, ULTIMATE REPAIR, and EIMI Pearl Styler Hair Gel.