Articles

There are a slew of new hair color trends each season, but as we gear up for Fall 2023 we’ll see new takes on natural tones with a focus on accentuating brunette tones. Enhance your shade or add a touch of shine — no matter which brunette hair color trend you have on your radar, Wella Professionals Shinefinity and Koleston Perfect can help you achieve the look.

While “back-to-school” staples are usually reserved for the younger generations, the change in season is the ideal time to update your look whether it’s for work, working out, school, or school pick-ups. No matter your normal routine, Wella Professionals the N°1 Salon Color Brand in the world* has a few key tips that can seriously upgrade your style.*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline.

Add touch of glamor or reinforce your rebel streak — by experimenting with placement and tone, fashion hair colors can create a variety of vibes. Heading into the new season, there’s one trend that is standing out, especially for brunettes. We’ll see brunettes everywhere embracing blue hues in the form of everything navy, denim, and even pastel. To learn more about achieving and caring for this standout shade with Wella Professionals Shinefinity keep reading.