
How To Get A High-Gloss Hair Look
The wet hair look isn’t anything new. We’ve seen it on runways and red carpets for years. But this style, once reserved for catwalks, has now become a mainstream look we're spotting everywhere. The appeal stems from its minimalistic nature and high-gloss finish that can easily be achieved with some of our fan-favorite products — namely Wella Professionals Shinefinity, ULTIMATE REPAIR, and EIMI Pearl Styler Hair Gel.

How To Stop Your Haircolor From Fading
The sun, chlorine, and the rise in temps can be harsh on even the healthiest strands. For color-treated hair — the summer weather can be downright brutal, causing your shade to fade quicker and look prematurely dull. Instead of letting the summer rule your style, pick up a few expert tips and book a Shinefinity treatment to keep your hair color from falling flat this season.

The Best Ways To Enhance Your Natural Texture
This year, trends focus on humble hair color, finding cuts that work for our hair types, and the best ways to wear our natural hair texture. Whether you’re looking to switch up your shade or find a new silhouette, we’re detailing some of the top tips to get you there by enhancing your natural texture. If you're looking for even more expert techniques, check out the latest Wella Education has to offer with its Curl Certification Program consisting of virtual and in-person seminars that explore all things curls.