Articles

Grey coverage clients are looking for two things when managing their color — flawless results and low-maintenance upkeep. Up until recently, many relied on simple single-process touch-up techniques. However, as new education has suggested, there are better ways to service your grey coverage clients. Wella Professionals Grey Blending and Mirror Lights are two of the top techniques that are ideal for covering or blending greys. At the same time, adding Wella Professionals Shinefinity Glaze to every appointment is the key to more brilliance, shine, and better condition with less upkeep. 

Champagne, buttery, or “natural” blonde — the top hair color trends of 2023 are proving to be vibrant, both in color and in finish. And, if the SS2023 runways were any indication, high-gloss finishes will be everywhere. This means that no matter the hue, achieving radiant shine will be the ultimate goal and Wella Professionals Shinefinity is the top way to get a polished finish!

While high definition blonde will always be in, this season as we round the corner into cooler temps, a new nude blonde shade is being unveiled — Shinefinity Blonde! The color chameleon herself, Audrina Patridge has just debuted this shade courtesy of Wella Professionals Brand Ambassador Briana Cisneros and the result is irresistible.