
Highlghting Tips To Get The Color You're After
Hair lightening can encompass a variety of techniques from balayage to foils and base bumps, and a range of shades that include blonde, bronde, brunette and red. With a host of alluring new hair color trends like expensive blonde and cinnamon brunette on the horizon we wanted to brush up on some of the top lightening tips to ensure you get the color you’re after.

Embrace Your Natural Color with Shinefinity
Whether you color your hair or not, natural-looking shades are more popular than ever. While minimalist color trends will be everywhere this season, the key to nailing the look is by enhancing your hair with a gloss for maximum impact. This is where Wella Professionals Shinefinity shines — literally.

Aughties Style Trends You’re About To See Everywhere
The aughts, the aughties, the noughties — no matter what you refer to them as the 2000’s were full of fun loving hair trends that have bridged the gap between the 90s and now. From bold color to statement styles, we’re highlighting a few of the top trends that have been modernized to become current cult-favorites.