Articles

Bond builders can help repair heat damage or overworked, stressed-out strands. In addition, bond builders are even more essential for your hair color. Colorists often use bond builders during lightening or coloring, or post-service to prevent damage and help repair hair from the inside out. If you've already worked bond-builders into your hair care rituals, read on for reasons to add them to your coloring appointment.  

Grey coverage clients are looking for two things when managing their color — flawless results and low-maintenance upkeep. Up until recently, many relied on simple single-process touch-up techniques. However, as new education has suggested, there are better ways to service your grey coverage clients. Wella Professionals Grey Blending and Mirror Lights are two of the top techniques that are ideal for covering or blending greys. At the same time, adding Wella Professionals Shinefinity Glaze to every appointment is the key to more brilliance, shine, and better condition with less upkeep. 

Champagne, buttery, or “natural” blonde — the top hair color trends of 2023 are proving to be vibrant, both in color and in finish. And, if the SS2023 runways were any indication, high-gloss finishes will be everywhere. This means that no matter the hue, achieving radiant shine will be the ultimate goal and Wella Professionals Shinefinity is the top way to get a polished finish!