
Now Trending: Shinefinity Blonde
While high definition blonde will always be in, this season as we round the corner into cooler temps, a new nude blonde shade is being unveiled — Shinefinity Blonde! The color chameleon herself, Audrina Patridge has just debuted this shade courtesy of Wella Professionals Brand Ambassador Briana Cisneros and the result is irresistible.

Hair Training 101: When Should You Skip Wash Day?
Skipping wash day isn't just about saving time. Extending the time between shampoos can cut down on split ends, extend the longevity of your hair color and help combat dry hair and frizz. Sounds heavenly, right? If you're used to washing your hair daily or every other day, you might need to start hair training to extend the days between washes.

How To Achieve A Root Shadow With Wella Professionals Shinefinity Glaze
Many hair color trends come and go. However, there are a few styles that stand the test of time. Rising to popularity in 2020, with a resurgence in 2022, and forecasted to hold firm in 2023, root shadows are a hair color trend we’ll see everywhere come spring.