
Get The Look: Lucy Hale’s Golden Chocolate Hue
Looking for a fearless way to highlight your best brunette? Over the years Lucy Hale has left us swooning over her transformative styles. With the ability to pull off various lengths and shades, the Pretty Little Liars star is one to watch. Inspired by her latest shade, Hale debuted a gorgeous Golden Chocolate shade thanks to Wella Professionals Brand Ambassador Patricia Nikole (@paintedhair). Keep reading to learn more about this look and the color range that got her there.

Get The Look: Shinefinity Caramel Gloss by Wella Professionals
Perfect for summer, the latest color inspiration — Caramel Gloss — can be achieved on a variety of hair types and levels to create a lit-from-within glow. Below, we’re detailing the steps to the look so you can create a similar shade for your clients this season.

How To Upsell A Shinefinity Glaze Service To Clients
Through the power of Google, TikTok, Youtube and Instagram, the modern-day client is now more informed than ever. While some aren’t aware of the latest and greatest treatments, many actually know exactly what to ask for by name or technique. As you begin to integrate the Wella Professionals Shinefinity Glaze services in your salon, you might be curious about the best way to upsell this service to clients.