Articles

After coloring or lightening services, hair can be left in a more sensitized state. This is exactly why specialized products are needed to treat these strands both in the salon and at home. By adding products before, during and after color applications or highlighting services you can easily cut down on damage and leave hair healthier. One of the best ways to do this is by adding Wella Professionals ColorMotion+ to the mix. 

Blonde, brunette, redhead, fashion shades — no matter the chosen hair color, with time and exposure to environmental stressors like water, heat and UV rays, shades tend to fade. As much as we would like clients to head into the salon for consistent appointments, schedules and timing can make it difficult. Instead of dealing with dull color, encourage clients to refresh and revitalize shades between salon appointments with Wella Professionals’ latest release — Wella Professionals Color Fresh Masks. 

This season as shades warm and stylists look for new ways to enhance hair texture and individual skin tones, Wella Professionals Perfect Lights utilizes Koleston Perfect to create high definition color with blended multi-tonal reflections that perfectly accentuate this movement.