Articles

The finished style is everyone’s favorite part of a salon service, and as a colorist it can be the pièce de résistance of your color work. While placement, technique, product, and tone are all important aspects of the color process, part of understanding how to create a color that best suits your client means taking into account how they style their hair. Your client's natural texture, lifestyle, routine and desired outcome should shape your decisions behind the chair. This is why we’re looking at the latest styling techniques of the season and breaking down how they can help show off your clients' color!

Hair color has the ability to transform a haircut, inspire a new style and completely uplift one’s persona. As one of the most popular hair color trends, “balayage” has become widely known among not just salon professionals, but clients as well. The term, coined from the French “to sweep” has more to do with the placement and technique, rather than the actual tone. Breaking common misconceptions, we’re detailing the top ways to utilize this technique in various color services, because balayage isn’t just for beachy blondes. 

In honor of its 140th anniversary, Wella is hosting a contest on Instagram to feature ten lucky artists at Wella’s International TrendVision Creative Retreat in Seville, Spain in March 2020! Their latest initiative, Make Change, is about creating a positive impact within the industry and beyond.