The Secret To Healthier-Looking Strands
If you really want to improve the health of your hair, switching up your everyday haircare routine will have the most impact. From the water we wash with to the amount of UV rays our hair is exposed to, and how often we wear a topknot, all of these factors can cause stress to our strands and lead to seriously lackluster locks. Instead of worrying about what you shouldn’t be doing, let’s look at what you should do. *Hint: use Redken Acidic Bonding Concentrate!
Redken & It Gets Better Unite in Making Salons a Safe Space for the LGBTQ+ Community
Community has always been at the heart of everything Redken stands for. From offering inspiration and extended education to fostering client relationships and enhancing salon business. Committed to not only building a community, but an inclusive one, Redken continues to evolve its Hairdressers United initiative by partnering with the It Gets Better Project, Redken Artists and experts in the field to develop industry-specific training to make hair salons a safe space for LGBTQ+ clients.
Introducing New! Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner
Should you condition fine hair? A hotly debated topic – some say conditioning your hair is essential, while others will advise you to skip conditioner altogether to achieve better volume. While we wouldn’t recommend applying a heavy mask all over fine or thin hair before trying to achieve a voluminous blowout, conditioner is a vital part of any cleansing routine. Now, you don't have to choose between volume and condition with this new lightweight alternative. Conditioning your hair and adding repair and volume is achievable with new Redken Acidic Bonding Concentrate Lightweight Liquid Conditioner.