Articles

When our hair undergoes mechanical, chemical, or environmental damage, you’ve got to take a two-fold approach to treat it. It isn’t just about what goes on your cuticle to protect it. It’s about what gets absorbed to improve the cortex and cuticle from the inside out.

Strength and moisture are two of the biggest factors that can impact the state of your hair following damage. And up until now, many of us were relying on layering different products or lines to mask the problem. However, a new all-in-one formula and revolutionary system that concentrates on strength and repair while also conditioning the hair is changing the game. Enter: Redken Acidic Bonding Concentrate Leave-In Treatment.

Champagne and a kiss of rose — the new Redken Shades EQ Rose Gold family will set your blonde apart in 2023. As Shades EQ Blonde Color of the Year, we’re predicting blondes and highlighted brunettes everywhere will be requesting these golden shades with a hint of rose. Of the trending shades, Redken Ambassador Matt Rez says, “One of my favorite blonde colors for 2023 is champagne blonde with a blend of gold and added soft rose tones. It’s a soft, neutral color with a strong emphasis on shine that resembles a glass of your favorite sparkling drink. It’s a blonde that looks good on everyone!” 

Frizz and loss of curl definition can happen at any time — it can from be the weather, the humidity, excess heat styling, or even from over-cleansing your hair. When it comes to defining curls and waves, the answer lies in addressing your daily routine and long-term care regimen. If you’re looking to cut down on frizz and create beautiful, defined curls, we’ve got a few tips for you!