Articles

Known for her viral TikTok videos, dancer Addison Rae shows off a bold new move with a golden bronde hair transformation. Lightening up her go-to brunette just in time for the 2021 Kids' Choice Awards and the spring and summer months, the social media star proves she is a true color chameleon. Although Addison Rae has transitioned from her signature shade to lighter blonde tones in the past, this new color is our favorite iteration to date! Read on to learn more from Addison Rae’s colorist and the Shades EQ formula she used to get the look!

We all love the extra hours of sunlight daylight savings brings, but let’s face it: the time change takes a little getting used to. As we spring forward we gain an hour of sunlight but lose an hour of sleep, which can easily throw our daily routines out of whack. Save a little time and energy when you need it most by opting for Deep Clean Dry Shampoo in your hour of need. 

When it comes to the health of your hair, many feel as though once the damage has been done there is no going back. However, you’d be surprised at how much a change in routine and utilizing specialized hair care products can revitalize even the most damaged strands. From bleach blunders to heat damage, environmental or lifestyle stress — no matter what the culprit is, Redken has a treatment to repair damaged hair. Keep reading to find out which of our innovative products is best for you.