Articles

Behind each movement are the change-makers working tirelessly to shape it. Elevating the worldwide embrace of natural texture, we find hairstylist Vernon François at the helm. 

Adding to his many accolades, Redken is excited to announce internationally-acclaimed celebrity hairstylist Vernon François as Redken’s newly appointed Global Consultant, Celebrity Hairstylist & Educator.

Anytime hair is lifted, you run the risk of altering or damaging the bonds inside the hair structure. By utilizing a lifting agent with a bonder additive already inside, you can easily cut down on damage by helping maintain the integrity of your client’s hair. Read: improved strength, smoothness, and impeccable shine. 

In addition to acidic hair color, there’s a new range — Acidic Bonding Concentrate — that can give you the same stellar results in the salon and at home. Read on to learn more about this new line and why you should care about the pH of your hair!