Artists in the beauty industry know more than anyone else the importance of timing — that, and the fact that sometimes, schedules don’t always go to plan. While you can always hope for the best, there are days when some clients cancel or others want to add or extend their services. And within every circumstance, it comes down to timing.
In a profession where flexibility is of the utmost importance, salon environments don’t always live up to that need. This is exactly why ArtistOnGo was created. Pat Parenty, Co-Founder & Head of Partnerships, says, “the salon industry is headed towards a future of increased flexibility and personalization." From clients taking longer in your chair to canceling and leaving you with an empty one — ArtistOnGo fills the gaps for the stylist and salon when and wherever needed.
As someone who has spent years in the salon industry at L’Oréal and Salon Centric, Pat Parenty has witnessed firsthand the challenges stylists face with traditional salon models and gained invaluable insights into the salon industry's needs and challenges. "AOG's innovative platform resonated with me because it empowers stylists with the freedom and flexibility they deserve. The opportunity to create a solution that fosters collaboration, optimizes salon spaces, and empowers stylists to thrive in their careers was incredibly exciting. Renting with AOG also allows salon owners to fill empty chairs with talented stylists that fit their salon vibe, increasing revenue and attracting new clients," he adds.
With a big show of support, Sam Villa is joining ArtistOnGo to bring awareness to this groundbreaking platform for the beauty industry. “I believe ArtistOnGo is an opportunity for everyone – think of it as a matchmaker for stylists and salons,” says Villa. “There are amazing salons with open chairs and independent stylists looking for more freedom and convenience. ArtistOnGo uses their technology to find the perfect match, and everyone makes more money, saves time, and has a better quality of life…it’s a win-win for stylists and salon owners,” says Villa.
The choice to partner with Sam Villa was a natural one. "Sam Villa is a true industry icon, revered for his exceptional skills, educational expertise, and passion for empowering stylists," says Pat Parenty. "His commitment to well-rounded artist development aligns perfectly with AOG's mission. By partnering with industry icons like Sam Villa, we offer a unique blend of technical skill development, business acumen building, and mental well-being resources. This holistic approach empowers stylists to not only refine their craft but also build successful and sustainable careers. Sam embodies the core values of AOG: fostering collaboration, empowering stylists, salon owners and prioritizing education. He will be a valuable mentor and resource for our stylist community. Sam's infectious enthusiasm and dedication to the craft will undoubtedly contribute to a positive and inspiring company culture at AOG," he adds.
What Is ArtistOnGo?
With the industry going through a profound shift, salon professionals across the nation are experiencing different needs. Most importantly, they want more control over their lives and careers, and the industry needs to adapt to a new model.
ArtistOnGo (AOG) is leading the charge with new AI technology designed to benefit both independent stylists and salon owners. They have gone national and are spreading the work thanks to the influence of their new Global Chief Educator Sam Villa, Co-Founder and Chief Creative Officer of Sam Villa and Global Artistic Ambassador for Redken 5th Avenue. Also known as the OG of empowering hairdressers and salon owners through education.
Most beauty professionals have a dream of being their own boss, and Gen Z artists aspire to be independent creators from day one. Yet for many, finding a place to work that suits their needs can be challenging. House calls are inconvenient, booth rental is expensive and trying to rent a chair directly at a salon can be trying on so many levels. ArtistOnGo is changing all that by reimagining the way salons and artists work together.
“I believe ArtistOnGo is an opportunity for everyone – think of it as a matchmaker for stylists and salons,” says Villa. “There are amazing salons with open chairs and independent stylists looking for more freedom and convenience. ArtistOnGo uses their technology to find the perfect match, and everyone makes more money, saves time and has a better quality of life…it’s a win-win for stylists and salon owners,” says Villa.
Started by industry veterans Dharmendra Manwani, Co-Founder & CEO (launched over 300 salons and worked with 10K+ artists), and Pat Parenty, Co-Founder & Head of Partnerships (the mastermind behind Salon Centric and previous president of L’Oréal Professional Products), they inherently know and understand the problems stylists and salon owners face and have come up with a comprehensive solution.
Aarti Manwani, Co-Founder & Head of Product explains, “We interviewed 200 salon professionals about their problems. The #1 was the hours they work. Most can’t work 10am-8pm, especially single mothers and parents who need to care for their children. The second was cancellations, stylists are dependent on their clients so when they cancel last minute it’s hard to charge them a fee for fear of losing them.”
Flexibility and convenience are the newest ways to create healthy, sustainable wealth. Instead of stylists having to work a certain number of days/hours a week as dictated by someone else or a set monthly rental fee for a booth/suite, they now have the option of working as little or as much as they want and only have to pay for space on the days they actually work. This new freedom allows people to curate their lives in a more meaningful way.
How Does ArtistOnGo Work?
With AOG’s AI-powered tech, stylists find rental salons that meet their personalized needs—location, vibe, and community—saving over 50% on chair rental costs.
- Salon <> Stylist Matching Engine: The technology matches stylists with salons based on location, vibe, schedule, budget, and more.
- Customize Flexible Memberships, No Contracts: Rent chairs hourly, weekly, or monthly and save 50% or more by paying only for the time used.
- Hassle-Free Rentals: Chair rentals come with amenities like clean towels, back bar, and storage. Manage bookings, communication, and payments online.
What’s in it for Salons?
Salon owners love the concept because they can earn $15k/month or more by transforming empty chairs into revenue without additional costs or effort. They also have the opportunity to meet new talented artists from their community, co-sharing the space and growing financially together with clear boundaries! With AOG's AI-powered tech, salon owners can:
- Build a Free Listing in Less Than 10 Minutes: AOG tech creates an online presence with all a salon’s information and preferences in just 10 minutes, so it’s easy to rent chairs.
- Match with the Right Stylists: AOG's AI tech matches salons with stylists who meet their criteria, and the salon owner has the power to approve every renter.
- Hassle-Free Management: AOG's seamless tech handles all aspects of the rental business, including calendar management, bookings, chair availability, payments, and reports.
“Sam is a leader in cultivating unity in the salon industry with #ArtistsSupportingArtists and #BrandsSupportingBrands. And with his combined social following of 2.3 million followers, it was of course attractive for us to partner with him to help forge relationships between the many independent stylists and salon owners in his community looking for more flexibility, convenience, and rewarding experience,” says Manwani.
“At ArtistOnGo, we firmly believe that the future of the beauty and wellness community will be greatly enhanced when every beauty professional has access to the resources needed to operate autonomously,” adds Manwani.