New Articles

Summer naturally sees an increase in lightening services, but this season you’ll also see clients in favor of warmer tones. Whether applying babylights, bala...

A quick and easy guide to an at-home gel manicure!

The latest makeup trend to go viral on TikTok involves a quick and simple tip that uses concealer or nude eyeliner to create a negative-space look. Curious i...

2022 has brought with it a whole new set of trends inspiring both stylists and clients alike. Getting ready for a fresh start this year, HOB Academy Head of ...

Creating a salon-worthy style isn’t just about your technique — what makes or breaks the finish actually comes down to the health of your hair. Consistent us...

Self-care is at the top of everyone’s list this season. Due to this, more time than ever before is being spent on beauty routines. From practicing multi-step...

Being beauty obsessed, we spend a great deal of time worrying about our skin care routine — applying SPF, using color-safe shampoo and guarding our strands a...

With the thought of lockdowns (hopefully) behind us, many clients are booking into the salon looking for a serious refresh. We’ve already seen a flurry of tr...

TikTok has become the main source of inspiration for viral trends and go-to hair tutorials. Catching on to one of the latest 90s trends to hit the social med...