Articles

If there’s one thing we can all agree on, it’s that hair trends are constantly evolving. And, when it comes to hair color trends, it’s all about shiny hair. 2024 is the year everyone wants to ditch dull, lifeless color and create a radiant finish no matter what color or tone you are. Whether you’re new to coloring your hair or are simply looking for a new way to add shine, Wella Professionals Shinefinity is the one product you need to know by name.

Hair damage happens every day for a variety of reasons. Understanding what causes hair damage is the first step towards achieving a radiant and healthy mane. The next is adding healthy haircare habits that work to restore your hair to its former glory. From protecting hair damage to preventing it, here is the ultimate guide to repairing your hair.

Like most new years, 2024 is all about renewal. Whether you're a trendsetter or simply seeking a refresh, we’re detailing the most coveted hair trends of 2024. From daring color to revolutionary shine, these are the secrets behind the head-turning looks that will shape the new season.