Articles

We want things quickly, and we want to spend less time making it happen — we’re human. And with the latest innovations in the industry, there are now new speedy services offering you the ability to enhance your beauty routine in less time. Meet Wella Professionals Express Services. The new must-have salon service options to meet the needs of both the stylist and the client.

It’s blonde, but it’s still low-maintenance. Linen blonde is quickly becoming one of the top blonding trends of the season and for good reason. With a whisper of quiet luxury and a large degree of low-key upkeep, Linen Blonde instantly sets your color apart and can now be achieved in less time with new express services.

Balanced, blonde, and beige-y — Linen Blonde is summer’s answer to cool blonde. It can be created all over or added to brunette hair for a crisp, dimensional look with neutral undertones.  And because it works well on both warm and cool hair types and skin tones, it’s an answer for nearly everyone.

As we head into the summer, everyone will be looking to lighten and brighten their color to keep up with the sunshine. And this season, there are a variety of blonde hair color trends we’re already falling for with shades that are all about adding dimension, shine, and flattering tones. Whether you're a natural blonde looking for a refresh or a brunette looking for a glowing finish, there's a perfect shade out there for you. Here are some of the hottest blonde hair color trends you can expect to see in Spring/Summer 2024.