Articles

Anytime you Google, Instagram, or TikTok search for the latest in hair and beauty, hair repair is right up there with the latest color trends — and we’re here for it! We’ve finally reached a time where clients understand that the key to achieving the color they want and keeping it that way comes down to how we treat our hair between appointments.

To keep up with the latest Cowgirl Copper, Cinnamon Brunette or simply add brilliance to your natural hair color, there are a few tricks of the trade you’ll need to lean on — namely Wella Professionals Shinefinity and ULTIMATE REPAIR. Curious about these two powerhouses? We’ll discuss the details below.

It’s a new year, which means now is the perfect opportunity to revamp your hair care routine to achieve the luscious, shiny strands you've always dreamed of. To get there, a combination of hair habits and the right product picks are key to promoting optimal hair health. If you’re looking to start 2024 off with radiant shine, try these nourishing tips for healthier, shinier hair.

This season, cool blondes will be having all the fun. As we enter the icy months that are usually categorized by plenty of platinum, we’ll actually see a new shade dominating this season — cool blonde. While it hints at its platinum sister, the cool blonde hair color trend will utilize lower levels and natural hair tones to make its mark. Curious if cool blonde is your match? Keep reading.