Articles

August 3, 2022, marks the first-ever National Hair Gloss Day. Hair gloss is also known as toner or glaze is a demi-permanent hair color service that creates healthy, shiny hair with impeccable color and condition. The service has become such a staple in the salon that Redken has now established August 3 as National Hair Gloss Day in honor of its top glossing product Redken Shades EQ — the No.1 demi-permanent color in the US. 

Remember when you used to spend hours prepping and primping for an event? Making sure every last curl was in place? While it can be fun to get ready for an event, we’re finding that clients are looking for easier, surefire ways to get a stellar style in less time. With destination weddings, more wedding guests are doing their own hair and need quick and easy styles in a snap. Enter: the half-up hairstyle. See how to get the look below!

Over the years, Redken has revolutionized in-salon services and take-home treatments for stylists and clients alike. Focusing on delivering the best possible outcomes for clients while increasing the stylist’s bottom line, the latest release is a testament to where this innovation has led. Introducing Shades EQ Bonder Inside!