Hottest Stories
ULTIMATE SMOOTH: Your Guide to Sleek Styles with 2X Less Frizz²Sleek, shiny hair is one trend that never goes out of style. But achieving that glassy, frizz-free finish takes more than just styling—it starts with your ha...
Whether it's a blow dry, a cut or a color application, every stylist knows that in the salon your time is one of your most valuable resources. For this reaso...
Discover how zone toning with Redken Shades EQ refreshes hair color between appointments. Learn pro techniques for creating dimensional, low-maintenance colo...
We had the privilege of speaking with McKenzie Turley, professional hair stylist and founder of Invisible Bead Extensions® and she shared her insight on some...
March 09 2021 / Redken
2021 Critics Choice Awards: How To Get Blonde Like BakalovaBulgarian actress Maria Bakalova took home the win for Best Supporting Actress at this year’s Critics Choice Awards and stunned the audience (through Zoom) w...
March 07 2021 / Redken
A Brand New RedkenBacked by both state-of-the-art science and a legacy of innovation that dates back to the 1960s, Redken has always been prescribed by pros, whether they’re b...
March 06 2021 / Redken
Golden Globes 2021: Our Favorite Hairstyles of the EveningThe 2021 Golden Globes were all about escapism and finding your best Zoom angle. While a few — namely the iconic Bill Murray in a Hawaiian shirt and Jason Su...
March 04 2021 / Redken
Introducing: Vernon François — Redken's New Global Consultant, Celebrity Hairstylist & EducatorBehind each movement are the change-makers working tirelessly to shape it. Elevating the worldwide embrace of natural texture, we find hairstylist Vernon Fra...
February 25 2021 / Redken
Achieve Blonde Without BreakageAnytime hair is lifted, you run the risk of altering or damaging the bonds inside the hair structure. By utilizing a lifting agent with a bonder additive alr...
February 25 2021 / Redken
Why You Should Care About The pH of Your HairIn addition to acidic hair color, there’s a new range — Acidic Bonding Concentrate — that can give you the same stellar results in the salon and at home. Rea...
February 19 2021 / Redken
Easy Styles To Refresh Second-Day StrandsWhile we all love a fresh blowout, washing your hair every day (or even every other day) is just not a sustainable option. Taking back time and energy, refre...
February 18 2021 / Redken
Sunkissed Blonde In A BottleFrom cuts to color, and even the way we style, natural hair trends are being embraced all around and with the latest release from Redken, achieving a natural...
January 21 2021 / Redken
The #1 Way To Extend Your BlowoutThese days, it might feel like styling your hair requires a great deal of effort. As we’ve embraced a “new normal” of wash and wear hair and air-drying techn...