Cool Blonde Shampoo

Description

Neutralize unwanted brassiness.

Basics

Packed with magnified amounts of beta-carotene, lycopene and lutein – much higher than their pale counterparts – are uniquely chosen to deliver both color-corrective benefits and rich nutritional supplementation. Mega doses of beta-carotene supports fiber strength and collagen integrity that keeps hair supple and resistant to breakage, especially important for color-treated hair. Innovative color-toning formula with naturally intense purple-red pigments deliver the most natural-looking and lasting color correction for brilliantly blonde hair.

How to Use

Apply to wet hair and massage into a thick lather. Rinse and repeat if necessary.

Benefits

Enhances depth and brilliance for fool-proof color maintenance. Neutralizes unwanted brassiness. 
Formula utilizes botanical purple red pigments to naturally invigorate blonde tones.

Key Ingredients

• Exclusive Violet Botanical Complex: Beta-carotene, lycopene and lutein.




• Purple Carrots




• Blueberries




• Purple Sweet Potato